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The Influence of Service Marketing Mix on Customer Choice of Repeat Purchase of Restaurant in Kumasi, Ghana
16 references·4 citing·37 second hop
The Influence of Service Marketing Mix on Customer Choice of Repeat Purchase of Restaurant in Kumasi, Ghana (2016)The Influence of Service Marketing Mix on…10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012 (2014)10.5937/ekonhor1403265r = Bel…A History of Philosophical and Theoretical Issues for Mixed Methods Research (2010)A History of Philosophical an…Marketing: Real People, Real Choices (2009)Marketing: Real People, Real …Business Research: A Practical Guide for Undergraduate and Postgraduate Students (2009)Business Research: A Practica…A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…The birth of brand: 4000 years of branding (2008)The birth of brand: 4000 year…Designing and Conducting Mixed Methods Research (2007)Designing and Conducting Mixe…A contemporary higher education student-choice model for developed countries (2007)A contemporary higher educati…Delivering Quality Service (2005)Delivering Quality ServiceInternal marketing issues and challenges (2003)Internal marketing issues and…Understanding the College‐Choice Process (2000)Understanding the College‐Cho…Choice, pathways, and transitions post-16 : new youth, new economies in the global city (2000)Choice, pathways, and transit…Research Methodology: A Step-by-Step Guide for Beginners (1999)Research Methodology: A Step-…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Principles of Marketing (1972)Principles of MarketingPengaruh Komunikasi dan Kerjasama Tim Terhadap Produktivitas Kerja (Studi pada Puskesmas Karangpucung 2 Kabupaten Cilacap) (2023)Pengaruh Komunikasi dan Kerja…Causal relationship model of marketing innovation and competitiveness of small and medium enterprises (SMEs) with digital technologies in Thailand (2023)Causal relationship model of …Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students (2020)Banking service in Bangladesh…Level of Customer Satisfaction Towards Marketing Mix In Indonesian Traditional Market (2019)Level of Customer Satisfactio…The Commitment-Trust Theory of Relationship Marketing (1994)Measuring Internal Market Orientation (2004)Internal-market orientation and its measurement (2005)Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees (2013)Marketing Management: Analysis, Planning and Control (1973)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Masstige marketing redefined and mapped (2015)Marketing mix, customer value, and customer loyalty in social commerce (2017)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)The Educational and Early Occupational Attainment Process (1969)College Choice in America (1983)Leaving College: Rethinking the Causes and Cures of Student Attrition (1987)Potholes on the Road to College (2011)Geography of College Opportunity (2016)Antecedents of academic performance of university students: academic engagement and psychological capital resources (2019)How to research (2010)International Focus Group Research: A Handbook for the Health and Social Sciences (2010)Importance–performance analysis in tourism: A framework for researchers (2014)Framework Analysis: A Qualitative Methodology for Applied Policy Research (2009)Designing and using research questionnaires (2014)The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y (2014)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Toward a Definition of Mixed Methods Research (2007)Bridging the Qualitative–Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems1 (2013)A Concise Introduction to Mixed Methods Research (2021)Making a Difference?: Institutional Habituses and Higher Education Choice (2001)'Ethnic Choosing': Minority ethnic students, social class and higher education choice (2002)Generation, Youth and Social Change in Australia (2006)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Universities in a competitive global marketplace (2006)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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  • 1999Research Methodology: A Step-by-Step Guide for Beginners3,454 cited
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126 cited
  • 2005Delivering Quality Service123 cited
  • Cited by

    • 2020Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students25 cited
    • 2019Level of Customer Satisfaction Towards Marketing Mix In Indonesian Traditional Market12 cited
    • 2023Causal relationship model of marketing innovation and competitiveness of small and medium enterprises (SMEs) with digital technologies in Thailand10 cited
    • 2023Pengaruh Komunikasi dan Kerjasama Tim Terhadap Produktivitas Kerja (Studi pada Puskesmas Karangpucung 2 Kabupaten Cilacap)1 cited