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Self-Concept by Gender: A Focus on Male-Female Consumer

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References

1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
1981Consumer behavior and marketing action1,396 cited
1967Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach895 cited
1969Congruence Relationships between Self Images and Product Brands591 cited
1991Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior450 cited
1980Consumer Behavior: Concepts and Applications336 cited
1968A Study of the Influence of Image Congruence on Consumer Choice302 cited
1971Self-Concept and Brand Preference225 cited
2001Psychology and Marketing123 cited
1988Sex‐role self‐concept measures and marketing: A research note92 cited

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2015The Role of Consumer Values and Socio-Demographics in Green Product Satisfaction: The Case of Hybrid Cars17 cited

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