SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Starbucks’ marketing communications strategy on Twitter
16 references·2 citing·44 second hop
Starbucks’ marketing communications strategy on Twitter (2016)Starbucks’ marketing communications strat…Factors influencing popularity of branded content in Facebook fan pages (2014)Factors influencing popularit…Digital marketing and social media: Why bother? (2014)Digital marketing and social …Understanding online firestorms: Negative word-of-mouth dynamics in social media networks (2013)Understanding online firestor…Online engagement factors on Facebook brand pages (2013)Online engagement factors on …From e-commerce to social commerce: A close look at design features (2012)From e-commerce to social com…Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less (2012)Engaging stakeholders through…We’re all connected: The power of the social media ecosystem (2011)We’re all connected: The powe…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…The Impact of New Media on Customer Relationships (2010)The Impact of New Media on Cu…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …The qualitative content analysis process (2008)The qualitative content analy…Three Approaches to Qualitative Content Analysis (2005)Three Approaches to Qualitati…Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)Content Analysis in Mass Comm…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…The process of communication:an introduction to theory and practice (1960)The process of communication:…A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective (2023)A Scoping Review of Observati…The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality (2021)The era of Instagram expansio…Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Social commerce research: An integrated view (2013)What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences (2014)Consumer behavior in social commerce: A literature review (2016)Content Analysis: An Introduction to its Methodology. (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study (2013)How to plan and perform a qualitative study using content analysis (2016)The Circular Economy – A new sustainability paradigm? (2016)The Strength of Weak Ties (1973)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Social Media in Tourism and Hospitality: A Literature Review (2013)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Customer Engagement as a New Perspective in Customer Management (2010)Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014)The cluetrain manifesto: the end of business as usual (2000)The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)Understanding Generation Y and their use of social media: a review and research agenda (2013)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Qualitative research and evaluation methods (1980)Naturalistic inquiry (1985)Scoping studies: advancing the methodology (2010)Using the framework method for the analysis of qualitative data in multi-disciplinary health research (2013)A Coefficient of Agreement for Nominal Scales (1960)A Concordance Correlation Coefficient to Evaluate Reproducibility (1989)Reliability in Content Analysis. (2004)Coding In-depth Semistructured Interviews (2013)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)
this work references cited by second hop

References

  • 2005Three Approaches to Qualitative Content Analysis44,511 cited
  • 2008The qualitative content analysis process22,573 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2002Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability3,054 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • 2010The Impact of New Media on Customer Relationships1,415 cited
  • 2012From e-commerce to social commerce: A close look at design features1,095 cited
  • 2014Digital marketing and social media: Why bother?772 cited
  • 2013Online engagement factors on Facebook brand pages764 cited
  • 2012Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less684 cited
  • 1960The process of communication:an introduction to theory and practice655 cited
  • 2014Factors influencing popularity of branded content in Facebook fan pages

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

557 cited
  • 2013Understanding online firestorms: Negative word-of-mouth dynamics in social media networks554 cited
  • Cited by

    • 2021The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality118 cited
    • 2023A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective21 cited