Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

16 references·16 citing·51 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
1993The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models1,219 cited
2004Understanding retail branding: conceptual insights and research priorities1,095 cited
1991The adaptive nature of human categorization.1,068 cited
2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
1990Conceptual model of the quality perception process689 cited
2000Building Store Loyalty through Store Brands684 cited
1996Household store brand proneness: A framework542 cited
1978Natural categories: Well defined or fuzzy sets?527 cited
1998An Empirical Analysis of Umbrella Branding480 cited
2003Advertising, learning, and consumer choice in experience good markets: an empirical examination*474 cited
2005Uncertainty and Learning in Pharmaceutical Demand433 cited
2003Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

417 cited

2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited

Cited by

2012Marketing activity, blogging and sales213 cited
2015The Economic Value of Online Reviews185 cited
2016The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment169 cited
2014Private Label Imitation of a National Brand: Implications for Consumer Choice and Law68 cited
2016Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies67 cited
2013Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry66 cited
2018Supply chain coordination with customer returns and retailer's store brand product63 cited
2019Definition, conceptualization and measurement of consumer-based retailer brand equity55 cited
2011A cross-category and cross-country analysis of umbrella branding for national and store brands51 cited
2015Understanding premium private labels: A consumer categorisation approach48 cited
2016Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?48 cited
2020Private label management: A literature review47 cited
2018How to brand your private labels44 cited
2017Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands41 cited
2013Motivational profiling of store brand shoppers: Differences across quality tiers33 cited
2014Gains and losses of exclusivity in grocery retailing30 cited