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Impact of Gender, Age and Income on Consumers' Purchasing Responsiveness to Free-Product Samples
16 references·2 citing·45 second hop
Impact of Gender, Age and Income on Consumers' Purchasing Responsiveness to Free-Product Samples (2013)Impact of Gender, Age and Income on Consu…The Effects of Free Sample Promotions on Incremental Brand Sales (2004)The Effects of Free Sample Pr…The efficacy of sales promotions in UK supermarkets: a consumer view (2002)The efficacy of sales promoti…Marketing communications: contexts, strategies and applications (2002)Marketing communications: con…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)The effects of framing price …Price Search in the Retail Grocery Market (1996)Price Search in the Retail Gr…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…More Than a Labor of Love: Gender Roles and Christmas Gift Shopping (1990)More Than a Labor of Love: Ge…The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes (1987)The Coupon-Prone Consumer: So…Advertising and Promotion Management (1987)Advertising and Promotion Man…A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Behavioral Learning Theory: I…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Identifying the Deal Prone Segment (1978)Identifying the Deal Prone Se…Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design (2023)Demographic factors and consu…Know who to give: Enhancing the effectiveness of online product sampling (2017)Know who to give: Enhancing t…Prospect Theory: An Analysis of Decision under Risk (1979)Choices, values, and frames. 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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1987Advertising and Promotion Management868 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 1990More Than a Labor of Love: Gender Roles and Christmas Gift Shopping614 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions424 cited
  • 1981Behavioral Learning Theory: Its Relevance to Marketing and Promotions393 cited
  • 1996Price Search in the Retail Grocery Market386 cited
  • 1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
  • 1978Identifying the Deal Prone Segment301 cited
  • 2004The Effects of Free Sample Promotions on Incremental Brand Sales271 cited
  • 2002The efficacy of sales promotions in UK supermarkets: a consumer view217 cited

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  • 2002Marketing communications: contexts, strategies and applications209 cited
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    • 2017Know who to give: Enhancing the effectiveness of online product sampling10 cited
    • 2023Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design8 cited