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Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
16 references·1 citing·34 second hop
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value (2016)Using blueprinting and benchmarking to id…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Is the Resource-Based "View" …Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation1 (2000)A Resource-Based Perspective …Customer value: The next source for competitive advantage (1997)Customer value: The next sour…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…The cornerstones of competitive advantage: A resource‐based view (1993)The cornerstones of competiti…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Strategic Factor Markets: Expectations, Luck, and Business Strategy (1986)Strategic Factor Markets: Exp…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The integration of the business model canvas and the service blueprinting to assist the conceptual design of new product-service systems (2023)The integration of the busine…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Market Orientation: Antecedents and Consequences (1993)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Information and Consumer Behavior (1970)The nature of human values (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A resource‐based view of the firm (1984)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)An Evolutionary Theory of Economic Change. (1983)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Strategic assets and organizational rent (1993)Review : Knowledge Management and Knowledge Management Systems: Conceptual Foundations And Research Issues1,2 (2001)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993The cornerstones of competitive advantage: A resource‐based view10,742 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1986Strategic Factor Markets: Expectations, Luck, and Business Strategy5,527 cited
  • 2000A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation15,027 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 2001

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Is the Resource-Based "View" a Useful Perspective for Strategic Management Research?
4,459 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
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    • 2023The integration of the business model canvas and the service blueprinting to assist the conceptual design of new product-service systems28 cited