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A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality
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  • 2018Microfoundations of Corporate Social Responsibility and Irresponsibility209 cited
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  • 2017Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands

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153 cited
  • 2009Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs148 cited
  • 2004Extending human personality to brands: The stability factor144 cited