SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The internal and external challenges facing clients in implementing IMC
16 references·3 citing·51 second hop
The internal and external challenges facing clients in implementing IMC (2017)The internal and external challenges faci…Integrated Marketing Communication Capability and Brand Performance (2014)Integrated Marketing Communic…Using Numbers in Qualitative Research (2010)Using Numbers in Qualitative …Understanding the Marketing Department's Influence within the Firm (2009)Understanding the Marketing D…Integrated marketing communications: From media channels to digital connectivity (2009)Integrated marketing communic…Critical realism in case study research (2009)Critical realism in case stud…Revisiting the IMC construct (2008)Revisiting the IMC constructSocial Exchange Theory: An Interdisciplinary Review (2005)Social Exchange Theory: An In…INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)INTEGRATED MARKETING COMMUNIC…Integrated Marketing Communications (2004)Integrated Marketing Communic…A Multi-Country Comparison of the Drive for IMC (1999)A Multi-Country Comparison of…The Convergence of Planning and Execution: Improvisation in New Product Development (1998)The Convergence of Planning a…Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)Between Trust and Control: De…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study (1997)Integrated Marketing Communic…Client Perceptions of Integrated Marketing Communications (1993)Client Perceptions of Integra…Method in Social Science: A Realist Approach. (1986)Method in Social Science: A R…Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework (2021)Managerial and organizational…The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England (2019)The implementation of integra…Has Advertising Lost Its Meaning? Views of UK and US Millennials (2018)Has Advertising Lost Its Mean…Pragmatics of Human Communication (1975)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Price and Advertising Signals of Product Quality (1986)Communication and Control Processes in the Delivery of Service Quality (1988)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)Case Study Research: Design and Methods (1984)Case study research: Design and methods (1986)Systematic combining: an abductive approach to case research (2002)Assessing value-in-use: A conceptual framework and exploratory study (2011)Principles for Conducting Critical Realist Case Study Research in Information Systems1 (2012)Harnessing marketing automation for B2B content marketing (2015)Economic Action and Social Structure: The Problem of Embeddedness (1985)Foundations of social theory (1990)An Integrative Model Of Organizational Trust (1995)A Resource-Based Theory of Strategic Alliances (2000)A Trust Model for Consumer Internet Shopping (2001)Trust, Control, and Risk in Strategic Alliances: An Integrated Framework (2001)The Strength of Weak Ties (1973)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)THE UNCERTAIN RELEVANCE OF NEWNESS: ORGANIZATIONAL LEARNING AND KNOWLEDGE FLOWS. (2001)Research on Innovation: A Review and Agenda for Marketing Science (2006)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy (2007)Investigating the service brand: A customer value perspective (2008)The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm (2017)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The future of competition: co-creating unique value with customers (2004)Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2010)The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards (2010)Challenges and solutions for marketing in a digital era (2014)Qualitative evaluation and research methods (1990)Case Study Research: Design and Methods (1991)How to Conduct a Mixed Methods Study: Recent Trends in a Rapidly Growing Literature (2011)Triangulation and Mixed Methods Designs (2012)Charisma: An Ill-Defined and Ill-Measured Gift (2016)The Theory of Social and Economic Organization. (1948)The Norm of Reciprocity: A Preliminary Statement (1960)Exchange and Power in Social Life. (1965)Abusive supervision and workplace deviance and the moderating effects of negative reciprocity beliefs. (2007)Assessing the growth of remote working and its consequences for effort, well‐being and work‐life balance (2017)Social Exchange Theory: A Critical Review with Theoretical Remedies (2017)The Emergence Of IMC: A Theoretical Perspective (2004)The anatomy of the luxury fashion brand (2009)The agent-structure problem in international relations theory (1987)Causal Mechanisms in the Social Sciences (2010)Methodological challenges in qualitative content analysis: A discussion paper (2017)
this work references cited by second hop

References

  • 2005Social Exchange Theory: An Interdisciplinary Review10,051 cited
  • 1998Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances3,360 cited
  • 1986Method in Social Science: A Realist Approach.2,603 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 2009Critical realism in case study research1,234 cited
  • 2010Using Numbers in Qualitative Research982 cited
  • 1998The Convergence of Planning and Execution: Improvisation in New Product Development857 cited
  • 2009Understanding the Marketing Department's Influence within the Firm587 cited
  • 2004Integrated Marketing Communications543 cited
  • 2005INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions331 cited
  • 1993Client Perceptions of Integrated Marketing Communications303 cited
  • 2008Revisiting the IMC construct303 cited
  • 2009Integrated marketing communications: From media channels to digital connectivity299 cited
  • 2014Integrated Marketing Communication Capability and Brand Performance229 cited
  • 1999A Multi-Country Comparison of the Drive for IMC

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

209 cited
  • 1997Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study204 cited
  • Cited by

    • 2018Has Advertising Lost Its Meaning? Views of UK and US Millennials17 cited
    • 2021Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework13 cited
    • 2019The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England13 cited