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Cited by

• 2006Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products65 cited
• 2010Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers64 cited
• 2002A Cross-Cultural Analysis of Ethnocentrism in China, India, and Taiwan62 cited
• 2021The perception of discount sales promotions – A utilitarian and hedonic perspective55 cited
• 2019Consumer attitude towards sales promotion techniques: a multi-country study53 cited
• 2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment41 cited
• 2014The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion38 cited
• 2008US consumers' perceptions of non‐price retail promotions34 cited
• 2013The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan28 cited
• 2003Effects of coupons on brand categorization and choice of fast foods in China25 cited
• 2011Ethnic minority consumers' responses to sales promotions in the packaged food market25 cited
• 2009Advertising to ‘active’ viewers19 cited
• 2013Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction19 cited