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Understanding Shopper Transaction Data
16 references·6 citing·45 second hop
Understanding Shopper Transaction Data (2016)Understanding Shopper Transaction DataBig data: The next frontier for innovation, competition, and productivity (2011)Big data: The next frontier f…Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions (2008)Research Note—A Cross-Categor…Chain-wide and store-level analysis for cross-category management (2007)Chain-wide and store-level an…Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Data Mining Techniques: For M…Analysis of multi-category purchase incidence decisions using IRI market basket data (2004)Analysis of multi-category pu…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Analysis of cross category dependence in market basket selection (2000)Analysis of cross category de…The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions (1999)The “Shopping Basket”: A Mode…Cross-category sales promotion effects (1999)Cross-category sales promotio…Modeling multiple category brand preference with household basket data (1997)Modeling multiple category br…Modeling Consumers' Choices of Multiple Items (1995)Modeling Consumers' Choices o…Good Empirical Generalizations (1995)Good Empirical GeneralizationsAssessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement (1991)Assessing the Impact of Retai…A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products (1990)A Cross-Category Analysis of …The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Progress on a Simplified Model of Stationary Purchasing Behaviour (1966)Progress on a Simplified Mode…Empirical generalisations in customer mindset metrics (2021)Empirical generalisations in …Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power (2021)Combining sell-out data with …Fundamental basket size patterns and their relation to retailer performance (2020)Fundamental basket size patte…Extending the double jeopardy and duplication of purchase laws to the wine market (2019)Extending the double jeopardy…Patterns of fruit and vegetable buying behaviour in the United States and India (2018)Patterns of fruit and vegetab…Buying Brands at Both Regular Price and on Promotion over Time (2017)Buying Brands at Both Regular…Building Strong Brands (1995)‘Building Strong Brands’ (1996)Market Segmentation: Conceptual and Methodological Foundations (1997)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Spatial Interaction and the Statistical Analysis of Lattice Systems (1974)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Statistics for Spatial Data. 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References

  • 2011Big data: The next frontier for innovation, competition, and productivity5,202 cited
  • 2004Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management1,226 cited
  • 1999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions478 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 2000Analysis of cross category dependence in market basket selection324 cited
  • 1991Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement310 cited
  • 1990A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products143 cited
  • 1995Good Empirical Generalizations111 cited
  • 1966Progress on a Simplified Model of Stationary Purchasing Behaviour94 cited
  • 2008Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions93 cited
  • 2004Analysis of multi-category purchase incidence decisions using IRI market basket data93 cited
  • 1997Modeling multiple category brand preference with household basket data84 cited
  • 1995Modeling Consumers' Choices of Multiple Items83 cited

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2007
Chain-wide and store-level analysis for cross-category management
71 cited
  • 1999Cross-category sales promotion effects71 cited
  • Cited by

    • 2020Fundamental basket size patterns and their relation to retailer performance23 cited
    • 2018Patterns of fruit and vegetable buying behaviour in the United States and India22 cited
    • 2017Buying Brands at Both Regular Price and on Promotion over Time18 cited
    • 2019Extending the double jeopardy and duplication of purchase laws to the wine market15 cited
    • 2021Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power14 cited
    • 2021Empirical generalisations in customer mindset metrics11 cited