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Modeling Marketing Mix
7 references·3 citing·38 second hop
Modeling Marketing Mix (2006)Modeling Marketing MixWhat to Say When: Advertising Appeals in Evolving Markets (2001)What to Say When: Advertising…Market-Share Analysis (1988)Market-Share AnalysisAdvertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…Beyond the Many Faces of Price: An Integration of Pricing Strategies (1986)Beyond the Many Faces of Pric…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…A Primer on Out-of-the-Box AI Marketing Mix Models (2024)A Primer on Out-of-the-Box AI…Еfficiency of marketing communications in banks (2017)Еfficiency of marketing commu…Media mix modeling – A Monte Carlo simulation study (2014)Media mix modeling – A Monte …The economic analysis of advertising (2005)American Economic Review (2019)Prospect Theory: An Analysis of Decision under Risk (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Prospect theory: An analysis of decision under risk (1988)Industrial Pricing: Theory and Managerial Practice (1999)A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers (2000)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Information and Consumer Behavior (1970)Limited-dependent and qualitative variables in econometrics (1983)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Corporate Citizenship: Cultural Antecedents and Business Benefits (1999)Whence Consumer Loyalty? (1999)Advances in Consumer Research (2025)Ecological Correlations and the Behavior of Individuals (1950)MONEY, INCOME, AND CAUSALITY (1972)Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data (1991)The Contingency Value of Complementary Capabilities in Product Development (1999)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Market Response Models: Econometric and Time Series Analysis (1989)Market response models: Econometric and time series analysis (1991)Data-driven multi-touch attribution models (2011)Understanding the Impact of Synergy in Multimedia Communications (2003)PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES (2005)Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)A Review of Marketing Mix: 4Ps or More? (2009)Going digital? The impact of social media marketing on retail website traffic, orders and sales (2021)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)
this work references cited by second hop

References

  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 1986Beyond the Many Faces of Price: An Integration of Pricing Strategies374 cited
  • 1988Market-Share Analysis341 cited
  • 2001What to Say When: Advertising Appeals in Evolving Markets289 cited

Cited by

  • 2024A Primer on Out-of-the-Box AI Marketing Mix Models12 cited
  • 2014Media mix modeling – A Monte Carlo simulation study11 cited
  • 2017Еfficiency of marketing communications in banks11 cited

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