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The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention
16 references·1 citing·46 second hop
The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention (2016)The Effects of Product Placement in Ficti…The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands (2009)The Moderating Effect of Bran…Product Placements (2009)Product PlacementsWhen Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos (2008)Does “Passing the Courvoisier…The Hidden History of Product Placement (2006)The Hidden History of Product…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …Advertainment (2004)AdvertainmentRecall of Brand Placements in Computer/Video Games (2002)Recall of Brand Placements in…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…I'll have what she's having: Gauging the impact of product placements on viewers (2000)I'll have what she's having: …A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)A Study of Factors Affecting …Moviegoers' Experiences and Interpretations of Brands in Films Revisited (1999)Moviegoers' Experiences and I…Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue‐Relevant Elaboration (1998)Effects of Source Congruity o…Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…Repetition and recency effects in word recognition (1983)Repetition and recency effect…Conditions for the use of verbal associations. (1967)Conditions for the use of ver…Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising (2019)Location, Integration, Interr…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Experiential Marketing (1999)Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017)Preattentive Mere Exposure Effects (1993)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Instafamous and social media influencer marketing (2019)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Qualitative evaluation and research methods (1990)Basics of Qualitative Research: Grounded Theory Procedures and Techniques (1993)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game (2006)The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior (2007)Attitudinal effects of mere exposure. (1968)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2011)The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs (2018)Persuasion Knowledge in the Marketplace: A Meta‐Analysis (2021)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)Mood States and Consumer Behavior: A Critical Review (1985)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Mood management across affective states: The hedonic contingency hypothesis. (1994)Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence (2007)Social Learning Theory. (1978)Cultures and Organizations: Software of the Mind. (1993)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Better together? Harnessing the power of brand placement through program sponsorship messages (2017)The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019)Brand Placement: A Review (1998)The History and Development of Advertising (2000)The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies (2013)Your ad here: the cool sell of guerrilla marketing (2013)Social Media Sellout: The Increasing Role of Product Promotion on YouTube (2018)Cognitive Psychology and Its Implications (1987)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Exploring children's choice: The reminder effect of product placement (2004)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Schema Congruity as a Basis for Product Evaluation (1989)Using Drama to Persuade (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Embedded Advertising on Television: Disclosure, Deception, and Free Speech Rights (2011)A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity (2018)Product Placement in Mass Media: A Review and Bibliometric Analysis (2019)
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References

  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 2002Recall of Brand Placements in Computer/Video Games436 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited
  • 2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies333 cited
  • 2000I'll have what she's having: Gauging the impact of product placements on viewers300 cited
  • 1999Moviegoers' Experiences and Interpretations of Brands in Films Revisited258 cited
  • 2006The Hidden History of Product Placement186 cited
  • 2009Product Placements159 cited
  • 1998Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue‐Relevant Elaboration152 cited
  • 2008Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos119 cited
  • 2009The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands110 cited
  • 2004Advertainment

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91 cited
  • 1967Conditions for the use of verbal associations.89 cited
  • 1983Repetition and recency effects in word recognition89 cited
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    • 2019Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising13 cited