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Marketing Planning and Strategy

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References

1989Marketing Plans: How to Prepare Them, How to Use Them340 cited

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2004Tourist attitudes and destination marketing—the case of Australia's Northern Territory and Malaysia104 cited
1994Targeting Policy as a Competitive Strategy for European Inward Investment Agencies66 cited
2018The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks57 cited
2015Marketing Strategy and the Development of Batik Trusmi in the Regency of Cirebon which Used Natural Coloring Matters41 cited
1987An Exposition of Empirical Research into Marketing Planning32 cited
2019Exploring the Impact of Digital Transformation on Marketing Management Strategies24 cited
1990Marketing Planning Practices in Australia: A Comparison across Company Types19 cited
1993Marketing planning decision making in UK and us companies: An empirical comparative study19 cited
1988MANAGERIAL PERCEPTIONS OF MARKETING PLANNING[1]19 cited
2007Diagnosing and treating operational and implementation barriers in synoptic marketing planning17 cited
1998Niche Marketing Principles15 cited
2018A market positioning approach to university–industry collaboration in tourism14 cited
1992What You Always Wanted to Know about Marketing Strategy...But Were Too Confused to Ask

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13 cited

2013A Three-Component Definition of Strategic Marketing12 cited

2015Niche marketing and farm diversification processes: Insights from New Zealand and Canada12 cited

2018THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM11 cited