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Building an internal marketing management calculus

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References

2003Internal marketing issues and challenges488 cited
1993The scope of internal marketing: Defining the boundary between marketing and human resource management379 cited
2002Selling the brand inside.288 cited
1987USING INTERNAL MARKETING TO DEVELOP A NEW CULTURE—THE CASE OF ERICSSON QUALITY170 cited
2004IMC, The Next Generation68 cited
2002Customer Relationship Management: Perspectives From The Marketplace66 cited
2001Market-Led Strategic Change: New Marketing for New Realities16 cited

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2012Internal Marketing in Portuguese Health Care9 cited

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