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The right pricing strategy for offline retailers when expanding into the online sales channel
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References

  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2010“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers506 cited
  • 2010Crafting Integrated Multichannel Retailing Strategies352 cited
  • 2002The Dynamics of Click-and-Mortar Electronic Commerce: Opportunities and Management Strategies233 cited
  • 2004Price dispersion on the internet: A review and directions for future research209 cited
  • 2004Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension200 cited
  • 2010Internet retailing: the past, the present and the future191 cited
  • 1996Branded Variants: A Retail Perspective161 cited
  • 2010Strategic Online and Offline Retail Pricing: A Review and Research Agenda152 cited
  • 2010Multi-channel price differentiation: An empirical investigation of existence and causes116 cited
  • 2011Strategic retail management : text and international cases109 cited
  • 2006Note on Self-Restraint as an Online Entry-Deterrence Strategy100 cited
  • 2005DYNAMIC ONLINE AND OFFLINE CHANNEL PRICING FOR HETEROGENEOUS CUSTOMERS IN VIRTUAL ACCEPTANCE76 cited
  • 2006A comparison of time-varying online price and price dispersion between multichannel and dotcom DVD retailers61 cited

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  • 2011Cross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel49 cited
  • 2009Cross‐country analysis of price levels and dispersion in online and offline environments: an empirical analysis in France and Germany11 cited
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