References

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• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1973Marketing Management: Analysis, Planning and Control2,439 cited
• 1986Price and Advertising Signals of Product Quality2,284 cited
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• 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
• 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
• 1990An Evaluation Cost Model of Consideration Sets1,026 cited
• 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
• 1994The Financial Information Content of Perceived Quality789 cited
• 2000Brands and brand equity: definition and management725 cited
• 2004The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants666 cited
• 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
• 1989Money Talks: Perceived Advertising Expense and Expected Product Quality