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An Examination of Marketing Educator Training in U.S. Doctoral Programs
16 references·1 citing·45 second hop
An Examination of Marketing Educator Training in U.S. Doctoral Programs (1997)An Examination of Marketing Educator Trai…Writing Empirical Research Reports (2016)Writing Empirical Research Re…Faculty Perceptions of Marketing Journals (1997)Faculty Perceptions of Market…Our Roles as Educators: Present and Future (1993)Our Roles as Educators: Prese…New Directions for Teaching and Learning (1993)New Directions for Teaching a…Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness (1993)Marketing Student Perceptions…Master Teaching Revisited Pursuing Excellence from the Students' Perspective (1991)Master Teaching Revisited Pur…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Improving Marketing Education in the 1990s: A Dean’s Perspective (1990)Improving Marketing Education…What Makes Marketing Academicians Successful? An Assessment of Teaching, Publishing, and Service (1989)What Makes Marketing Academic…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Profscam: Professors and the Demise of Higher Education (1988)Profscam: Professors and the …Master Teaching: Pursuing Excellence in Marketing Education (1988)Master Teaching: Pursuing Exc…Developing, Disseminating, and Utilizing Marketing Knowledge (1988)Developing, Disseminating, an…Mastering the Techniques of Teaching (1985)Mastering the Techniques of T…Business Schools and Their Critics (1985)Business Schools and Their Cr…Improving College Teaching: A Critical Review of Research (1981)Improving College Teaching: A…DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS (2019)DEVELOPING AND DEMONSTRATING …A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. 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this work references cited by second hop

References

  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1985Mastering the Techniques of Teaching688 cited
  • 1993New Directions for Teaching and Learning522 cited
  • 1988Profscam: Professors and the Demise of Higher Education327 cited
  • 1997Faculty Perceptions of Marketing Journals289 cited
  • 1981Improving College Teaching: A Critical Review of Research235 cited
  • 1985Business Schools and Their Critics201 cited
  • 1988Developing, Disseminating, and Utilizing Marketing Knowledge141 cited
  • 1993Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness86 cited
  • 2016Writing Empirical Research Reports75 cited
  • 1988Master Teaching: Pursuing Excellence in Marketing Education57 cited
  • 1991Master Teaching Revisited Pursuing Excellence from the Students' Perspective51 cited
  • 1993Our Roles as Educators: Present and Future30 cited
  • 1990Improving Marketing Education in the 1990s: A Dean’s Perspective27 cited

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1989
What Makes Marketing Academicians Successful? An Assessment of Teaching, Publishing, and Service
22 cited

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  • 2019DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS12 cited