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Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention
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Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention (2016)Facilitating imaginations through online …Essentials of Psychological Testing (2014)Essentials of Psychological T…Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…The influence of online product recommendations on consumers’ online choices (2004)The influence of online produ…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…Multivariate Data Analysis (2000)Multivariate Data AnalysisThe Psychology of Attitudes (1997)The Psychology of AttitudesThe Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Human Inference: Strategies a…Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980. (1982)Book Review Nisbett, R. , & R…Human Inference: Strategies and Shortcomings of Social Judgment. (1981)Human Inference: Strategies a…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Essentials of Psychological Testing (1960)Essentials of Psychological T…Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type (2024)Understanding impulse buying …A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform (2024)A comprehensive study on fact…Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal (2023)Short video marketing and tra…Product presentation in the live-streaming context: The effect of consumer perceived product value and time pressure on consumer’s purchase intention (2023)Product presentation in the l…Antecedents and outcomes of virtual presence in online shopping: A perspective of SOR (Stimulus-Organism-Response) paradigm (2023)Antecedents and outcomes of v…Investigating how online fashion product page design affects the consumer's clothing fit appraisal (2022)Investigating how online fash…Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation (2022)Interplay of consumer expecta…Effect of Product Presentation Videos on Consumers' Purchase Intention: The Role of Perceived Diagnosticity, Mental Imagery, and Product Rating (2022)Effect of Product Presentatio…Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers (2022)Customer engagement in the co…Managing consumer experience and online flow: Differences in handheld devices vs PCs (2021)Managing consumer experience …The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control (2020)The Effects of Dynamic Produc…The effect of presentation, product availability and ease upon transaction reliability for online food delivery aggregator applications – moderated mediated model (2020)The effect of presentation, p…In darkness we seek light: The impact of focal and general lighting designs on customers’ approach intentions toward restaurants (2020)In darkness we seek light: Th…Effect of Online Product Presentation on the Purchase Intention of Wearable Devices: The Role of Mental Imagery and Individualism–Collectivism (2020)Effect of Online Product Pres…Effects of background complexity on consumer visual processing: An eye-tracking study (2019)Effects of background complex…Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products (2018)Fluent contextual image backg…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Psychology of Interpersonal Relations. 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(1976)The Elaboration Likelihood Model of Persuasion (1986)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Mood and judgment: The affect infusion model (AIM). (1995)Cognition and Social Behavior (2014)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Framing of Decisions and the Psychology of Choice (1981)Illusion and well-being: A social psychological perspective on mental health. (1988)Teachers' Beliefs and Educational Research: Cleaning up a Messy Construct (1992)Implicit social cognition: Attitudes, self-esteem, and stereotypes. 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References

  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1997The Psychology of Attitudes7,143 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1960Essentials of Psychological Testing4,513 cited
  • 1983Human Inference: Strategies and Shortcomings of Social Judgment.4,196 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2000Multivariate Data Analysis3,570 cited
  • 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.2,816 cited
  • 1981Human Inference: Strategies and Shortcomings of Social Judgment.2,632 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 2014Essentials of Psychological Testing1,845 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation

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1,646 cited
  • 2004The influence of online product recommendations on consumers’ online choices1,584 cited
  • Cited by

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    • 2024Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type82 cited
    • 2024A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform73 cited
    • 2018Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products68 cited
    • 2021Managing consumer experience and online flow: Differences in handheld devices vs PCs59 cited
    • 2022Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers57 cited
    • 2022Effect of Product Presentation Videos on Consumers' Purchase Intention: The Role of Perceived Diagnosticity, Mental Imagery, and Product Rating56 cited
    • 2020The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control50 cited
    • 2020The effect of presentation, product availability and ease upon transaction reliability for online food delivery aggregator applications – moderated mediated model49 cited
    • 2023Product presentation in the live-streaming context: The effect of consumer perceived product value and time pressure on consumer’s purchase intention47 cited
    • 2022Investigating how online fashion product page design affects the consumer's clothing fit appraisal37 cited
    • 2023Antecedents and outcomes of virtual presence in online shopping: A perspective of SOR (Stimulus-Organism-Response) paradigm36 cited
    • 2020In darkness we seek light: The impact of focal and general lighting designs on customers’ approach intentions toward restaurants34 cited
    • 2020Effect of Online Product Presentation on the Purchase Intention of Wearable Devices: The Role of Mental Imagery and Individualism–Collectivism33 cited
    • 2022Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation29 cited