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Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle
16 references·4 citing·49 second hopsampled
Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle (2017)Enhancing theory development in the domai…A Framework for Conceptual Contributions in Marketing (2019)A Framework for Conceptual Co…The Microfoundations Movement in Strategy and Organization Theory (2015)The Microfoundations Movement…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…“Systematic combining”—A decade later (2013)“Systematic combining”—A deca…Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Customer Engagement (2011)Customer EngagementA Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…The Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…The Decline of Conceptual Articles and Implications for Knowledge Development (2009)The Decline of Conceptual Art…The interplay between theory and method (2007)The interplay between theory …Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Adopting a service logic for marketing (2006)Adopting a service logic for …Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…What Theory is Not, Theorizing Is (1995)What Theory is Not, Theorizin…New directions for service research: refreshing the process of theorizing to increase contribution (2020)New directions for service re…New perspectives on the role of customer satisfaction and commitment in promoting customer citizenship behaviours (2018)New perspectives on the role …Academic research into marketing: Many publications, but little impact? (2018)Academic research into market…Showcasing the diversity of service research (2017)Showcasing the diversity of s…The Social Construction of Reality: A Treatise in the Sociology of Knowledge. 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A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research (2018)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Institutions, Institutional Change and Economic Performance (1990)S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)Service-dominant logic 2025 (2016)Designing conceptual articles: four approaches (2020)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2011Customer Engagement3,657 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2011A Framework for Conceptual Contributions in Marketing1,538 cited
  • 1995What Theory is Not, Theorizing Is1,380 cited
  • 2015The Microfoundations Movement in Strategy and Organization Theory1,258 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 2006Adopting a service logic for marketing887 cited
  • 2007The interplay between theory and method860 cited
  • 2013“Systematic combining”—A decade later613 cited
  • 2019A Framework for Conceptual Contributions in Marketing581 cited
  • 2009

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The Decline of Conceptual Articles and Implications for Knowledge Development
579 cited

Cited by

  • 2020New directions for service research: refreshing the process of theorizing to increase contribution52 cited
  • 2017Showcasing the diversity of service research43 cited
  • 2018New perspectives on the role of customer satisfaction and commitment in promoting customer citizenship behaviours29 cited
  • 2018Academic research into marketing: Many publications, but little impact?15 cited