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Games people play with brands
16 references·1 citing·35 second hop
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2005Reassembling the Social16,760 cited
  • 2008Reassembling the social: An introduction to actor‐network‐theory7,617 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
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  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 1999Ontological Politics. A Word and Some Questions1,764 cited
  • 2002The individualized society1,745 cited
  • 2007Cold Intimacies: The Making of Emotional Capitalism1,733 cited
  • 2011Brand Love1,603 cited
  • 2009The Ambiguity of Play1,313 cited
  • 2010On Researching Lived Experience1,294 cited

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  • 2019Scripts people live in the marketplace: An application of script analysis to confessions of a shopaholic10 cited