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Consumer Co-Creation: An Opportunity to Humanise the New Product Development Process

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References

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2003

The New Frontier of Experience Innovation

732 cited

Cited by

2021The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration60 cited
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2019Brand co-creation through triadic stakeholder participation37 cited
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2022Criteria for selecting actors for the value co-creation in startups28 cited
2022Communicating Function and Co-Creating Healthy Food: Designing a Functional Food Product Together with Consumers27 cited
2024Customisation and co-creation revisited: Do user types and engagement strategies matter for product innovation success?24 cited
2019Motives and barriers affecting consumers’ co-creation in the physical store24 cited
2021Towards Mass Individualisation: setting the scope and industrial implication17 cited
2020Online Community Value Co-creation17 cited
2020Examining trust in consumers as new food co-creators: Does the communicator matter?15 cited
2024Co‐creating the future through design thinking: Deconstructing the consumer co‐creation process14 cited
2024The effects of customer brand engagement on brand love in sharing economy11 cited
2020Consumer responses to pictures of co-creating consumers in marketing communications9 cited
2024Evolution of motivation in co‐creation: Recruit, retain and complete in a project on new food product co‐creation8 cited