SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Positioning Strategies of Retail Firms in Ghana
16 references·1 citing·38 second hop
Positioning Strategies of Retail Firms in Ghana (2017)Positioning Strategies of Retail Firms in…Competitive advantage 2 (2022)Competitive advantage 2Marketing strategy and competitive positioning (2020)Marketing strategy and compet…Social Research Methods: Qualitative and Quantitative Approaches (2012)Social Research Methods: Qual…Disentangling Interfirm and Intrafirm Causal Ambiguity: A Conceptual Model of Causal Ambiguity and Sustainable Competitive Advantage (2007)Disentangling Interfirm and I…A review of research methodologies in international business (2006)A review of research methodol…Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Destination Positioning Analy…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…What is strategy (2000)What is strategyMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Competing on Resources: Strategy in the 1990s (1999)Competing on Resources: Strat…Managing Corporate Image and Corporate Reputation (1998)Managing Corporate Image and …Book Review Positioning: The Battle for Your Mind By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1981/1986R, 223 pp.) Marketing Warfare By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1986, 224 pp., $21.50)Bottom-Up Marketing By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1989, 240 pp., $19.95) (1992)Book Review Positioning: The …Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Positioning your product (1982)Positioning your productPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Design and marketing of new products (1981)Design and marketing of new p…Exploring the Depths of Digital Marketing: A Systematic Literature Review on Segmentation, Targeting, Differentiation, and Positioning Strategies (2024)Exploring the Depths of Digit…Organizational Culture and Leadership (1986)Principles of Corporate Communication (1995)Corporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting (2000)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Critical realism in case study research (2009)Forty-five years of Journal of Business Research: A bibliometric analysis (2019)Research Methods in Business Studies (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. (1980)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation (2007)Tourist satisfaction a cognitive-affective model (2008)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Cognition and Categorization (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer value: The next source for competitive advantage (1997)Dynamic capabilities: what are they? (2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)A Resource-Based Theory of the Firm: Knowledge Versus Opportunism (1996)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Contemporary Strategy Analysis (1998)Coding In-depth Semistructured Interviews (2013)Are We There Yet? Data Saturation in Qualitative Research (2015)Systematic review of research on artificial intelligence applications in higher education – where are the educators? (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)A resource‐based view of the firm (1984)Consumer Evaluations of Brand Extensions (1990)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Learning orientation, firm innovation capability, and firm performance (2002)The C-OAR-SE procedure for scale development in marketing (2002)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2000What is strategy5,834 cited
  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 2012Social Research Methods: Qualitative and Quantitative Approaches3,544 cited
  • 1986Strategic Brand Concept-Image Management2,203 cited
  • 1999Competing on Resources: Strategy in the 1990s1,247 cited
  • 1998Managing Corporate Image and Corporate Reputation1,106 cited
  • 1981Positioning: The Battle for Your Mind1,069 cited
  • 2004Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions1,063 cited
  • 1981Design and marketing of new products679 cited
  • 1992Book Review Positioning: The Battle for Your Mind By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1981/1986R, 223 pp.) Marketing Warfare By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1986, 224 pp., $21.50)Bottom-Up Marketing By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1989, 240 pp., $19.95)467 cited
  • 1982Positioning your product455 cited
  • 2020Marketing strategy and competitive positioning448 cited
  • 2006A review of research methodologies in international business243 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2007
Disentangling Interfirm and Intrafirm Causal Ambiguity: A Conceptual Model of Causal Ambiguity and Sustainable Competitive Advantage
242 cited
  • 2022Competitive advantage 2196 cited
  • Cited by

    • 2024Exploring the Depths of Digital Marketing: A Systematic Literature Review on Segmentation, Targeting, Differentiation, and Positioning Strategies6 cited