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SME brand identity: its components, and performance effects

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References

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2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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1990The Effect of a Market Orientation on Business Profitability7,973 cited
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2013Structural Equation Modeling With AMOS3,959 cited
1994Putting the Service-Profit Chain to Work3,732 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches3,502 cited
1991

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New Product Diffusion Models in Marketing: A Review and Directions for Research

2,090 cited

1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches1,998 cited

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