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A Brief History of Arts Marketing Thought in North America
16 references·1 citing·39 second hop
A Brief History of Arts Marketing Thought in North America (2017)A Brief History of Arts Marketing Thought…Distinction: A Social Critique of the Judgement of Taste* (2018)Distinction: A Social Critiqu…Theory of value co-creation: a systematic literature review (2014)Theory of value co-creation: …Strategic Ambidexterity in Small and Medium-Sized Enterprises: Implementing Exploration and Exploitation in Product and Market Domains (2012)Strategic Ambidexterity in Sm…An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support (2005)An empirical examination of t…On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity (2001)On the conceptual link betwee…The rise and fall of highbrow snobbery as a status marker (1997)The rise and fall of highbrow…Standing Room Only: Strategies for Marketing the Performing Arts (1997)Standing Room Only: Strategie…Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes (1996)Market segmentation based on …Changing Highbrow Taste: From Snob to Omnivore (1996)Changing Highbrow Taste: From…Understanding audience segmentation: From elite and mass to omnivore and univore (1992)Understanding audience segmen…Aesthetics, Ideologies and the Limits of the Marketing Concept (1983)Aesthetics, Ideologies and th…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Popular Culture and High Culture: An Analysis and Evaluation of Taste. (1977)Popular Culture and High Cult…Performing Arts, the Economic Dilemma: a Study of Problems Common to Theater, Opera, Music and Dance (1977)Performing Arts, the Economic…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Arts and culture management (2017)Arts and culture managementThe Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evolving to a New Dominant Logic for Marketing (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Service-dominant logic: continuing the evolution (2007)Brand value co-creation in a digitalized world: An integrative framework and research implications (2015)Managing Co‐creation Design: A Strategic Approach to Innovation (2015)What is co-creation? An interactional creation framework and its implications for value creation (2017)The Long Revolution (1961)Writing Culture: The Poetics and Politics of Ethnography (1986)Culture shift in advanced industrial society (1990)"Anything But Heavy Metal": Symbolic Exclusion and Musical Dislikes (1996)Cultural capital in educational research: A critical assessment (2003)Talk Is Cheap (2014)Reproduction in Education, Society and Culture (1978)Reproduction in Education, Society and Culture (1979)Culture, Class, and Connections (1996)How Cultural Tastes Shape Personal Networks (2006)The Commitment-Trust Theory of Relationship Marketing (1994)How to Sustain the Customer Experience: (2007)Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Customer experience: fundamental premises and implications for research (2020)Advances in Consumer Research (2025)Talking science: language, learning, and values (1991)What Is Agency? (1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Can Online Learning Bend the Higher Education Cost Curve? (2015)Does the United States Have a Productivity Slowdown or a Measurement Problem? (2016)Artificial Intelligence and the Modern Productivity Paradox: A Clash of Expectations and Statistics (2017)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)Social Stratification and Cultural Consumption: Music in England (2006)Adolescents' music preferences and personality characteristics (2007)
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References

  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1996Changing Highbrow Taste: From Snob to Omnivore2,443 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1992Understanding audience segmentation: From elite and mass to omnivore and univore1,183 cited
  • 2014Theory of value co-creation: a systematic literature review884 cited
  • 2001On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity666 cited
  • 1977Performing Arts, the Economic Dilemma: a Study of Problems Common to Theater, Opera, Music and Dance499 cited
  • 1977Popular Culture and High Culture: An Analysis and Evaluation of Taste.485 cited
  • 2012Strategic Ambidexterity in Small and Medium-Sized Enterprises: Implementing Exploration and Exploitation in Product and Market Domains432 cited
  • 1983Aesthetics, Ideologies and the Limits of the Marketing Concept377 cited
  • 1997Standing Room Only: Strategies for Marketing the Performing Arts291 cited
  • 1997The rise and fall of highbrow snobbery as a status marker271 cited

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1996
Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes
208 cited
  • 2005An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support177 cited
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    • 2017Arts and culture management6 cited