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Transcending and bridging co-creation and engagement: conceptual and empirical insights
16 references·7 citing·37 second hopsampled
Transcending and bridging co-creation and engagement: conceptual and empirical insights (2017)Transcending and bridging co-creation and…Toward a theory of customer engagement marketing (2016)Toward a theory of customer e…Service-dominant logic 2025 (2016)Service-dominant logic 2025S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)S-D logic–informed customer e…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…The Role of Customer Engagement Behavior in Value Co-Creation (2014)The Role of Customer Engageme…Health Care Customer Value Cocreation Practice Styles (2012)Health Care Customer Value Co…Customer value co-creation behavior: Scale development and validation (2012)Customer value co-creation be…Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Customer Engagement (2011)Customer EngagementContextualization and value-in-context: How context frames exchange (2011)Contextualization and value-i…Expanding understanding of service exchange and value co-creation: a social construction approach (2010)Expanding understanding of se…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…A customer‐dominant logic of service (2010)A customer‐dominant logic of …Service logic revisited: who creates value? And who co‐creates? (2008)Service logic revisited: who …A descriptive model of the consumer co-production process (2007)A descriptive model of the co…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Hype or opportunity? Tokenization as engagement platform in sport marketing (2023)Hype or opportunity? Tokeniza…How gamified online loyalty programs enable and facilitate value co-creation: a case study within a sports-related service context (2023)How gamified online loyalty p…Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective (2022)Business customer virtual int…Does well-being differ across customer value cocreation practice styles? An empirical study in a chronic health context (2021)Does well-being differ across…What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness (2019)What drives consumers’ active…Towards innovation, co-creation and customers’ satisfaction: a banking sector perspective (2019)Towards innovation, co-creati…Consumer Brand Value Co-creation Typology (2018)Consumer Brand Value Co-creat…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: continuing the evolution (2007)Value co-creation in service logic: A critical analysis (2011)Measuring the Involvement Construct (1985)On the Evaluation of Structural Equation Models (1988)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Theory of value co-creation: a systematic literature review (2014)Measuring business model innovation: conceptualization, scale development, and proof of performance (2016)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. 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(2016)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding Customer Experience Throughout the Customer Journey (2016)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Case Study Research: Design and Methods (1984)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Institutions, Institutional Change and Economic Performance (1991)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities (2020)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)Institutions, Institutional Change and Economic Performance (1990)Designing conceptual articles: four approaches (2020)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 2008Service logic revisited: who creates value? And who co‐creates?1,844 cited
  • 2012Customer value co-creation behavior: Scale development and validation1,675 cited
  • 2010Expanding understanding of service exchange and value co-creation: a social construction approach1,426 cited
  • 2016Service-dominant logic 20251,365 cited
  • 2014The Role of Customer Engagement Behavior in Value Co-Creation1,219 cited
  • 2011Contextualization and value-in-context: How context frames exchange1,162 cited
  • 2012Health Care Customer Value Cocreation Practice Styles1,112 cited
  • 2016Toward a theory of customer engagement marketing1,035 cited
  • 2007A descriptive model of the consumer co-production process1,012 cited
  • 2016S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

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1,000 cited
  • 2010A customer‐dominant logic of service789 cited
  • Cited by

    • 2019What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness49 cited
    • 2022Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective37 cited
    • 2019Towards innovation, co-creation and customers’ satisfaction: a banking sector perspective31 cited
    • 2018Consumer Brand Value Co-creation Typology27 cited
    • 2023Hype or opportunity? Tokenization as engagement platform in sport marketing18 cited
    • 2021Does well-being differ across customer value cocreation practice styles? An empirical study in a chronic health context17 cited
    • 2023How gamified online loyalty programs enable and facilitate value co-creation: a case study within a sports-related service context15 cited