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Is Mianzi the only Face of Chinese Consumers of Wine?: A Typology of Chinese Consumers of Imported Wine
16 references·10 citing·40 second hop
Is Mianzi the only Face of Chinese Consumers of Wine?: A Typology of Chinese Consumers of Imported Wine (2017)Is Mianzi the only Face of Chinese Consum…Product involvement, brand loyalty, and country-of-origin brand preferences of Japanese wine consumers (2012)Product involvement, brand lo…A strategic investigation of the determinants of wine consumption in China (2012)A strategic investigation of …The underlying motivations of Chinese wine consumer behaviour (2011)The underlying motivations of…Consumer behaviour and sensory preference differences: implications for wine product marketing (2011)Consumer behaviour and sensor…A consumer‐oriented segmentation study in the Swiss wine market (2011)A consumer‐oriented segmentat…Chinese choices: a survey of wine consumers in Beijing (2009)Chinese choices: a survey of …Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors (2007)Wine-Related Lifestyle (WRL) …Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine (2007)Wine for My Generation: Explo…Determinants of wine consumption of US consumers: an econometric analysis (2007)Determinants of wine consumpt…A qualitative study of Chinese wine consumption and purchasing (2007)A qualitative study of Chines…Market segment analysis to target young adult wine drinkers (2006)Market segment analysis to ta…Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Using simulations from discre…Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach (2002)Segmentation of the Australia…Global vs international involvement‐based segmentation (2002)Global vs international invol…Using product, brand and purchasing involvement for retail segmentation (1997)Using product, brand and purc…Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes (1996)Product Involvement in Consum…Wine consumption: an exploratory study on hospitality and commensality (2025)Wine consumption: an explorat…Unveiling wine and cannabis consumption motivations: a segmentation study of wine consumers in Germany (2025)Unveiling wine and cannabis c…Sustainable wine preferences in China: scenario-specific insights for self-consumption and gift-giving (2025)Sustainable wine preferences …The influence of perceived country of origin image on Chinese consumers’ purchase intention of imported wine (2024)The influence of perceived co…Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior (2024)Segmenting Chinese wine consu…Emergence of New Segments of Swiss Wine Consumers: A Comparison with a Segmentation Study from 2011 (2023)Emergence of New Segments of …Bias behind closed doors: Chinese consumers' perception of foreign wines (2022)Bias behind closed doors: Chi…Chinese consumers' selection of wine purchasing channels: influence of demographic characteristics, perceived value factors, social factors and wine knowledge (2021)Chinese consumers' selection …Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels (2019)Package graphic design and co…A CLUSTERED-BASED SEGMENTATION OF CHINESE WINE CONSUMERS BY MEANS OF KERNAL FUZZY C-MEANS (2019)A CLUSTERED-BASED SEGMENTATIO…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Consumer evaluations of product certification, geographic association and traceability in Greece (2003)The influence of country image structure on consumer evaluations of foreign products (2005)Wine tourism phenomena in China: an emerging market (2013)Measuring Consumer Involvement Profiles (1985)Global strategy: An organizing framework (1987)Market Segmentation: Conceptual and Methodological Foundations (1997)Best-Worst Scaling: Theory, Methods and Applications (2015)Effects of loyalty program rewards on store loyalty (2015)Environmental consciousness of European consumers: A segmentation-based study (2019)Measuring the Involvement Construct (1985)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure (2009)Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research (2013)The dimensions of wine quality (2007)Message on a bottle: The relative influence of wine back label information on wine choice (2009)Consumer behaviour for wine 2.0: A review since 2003 and future directions (2012)Examining the role of wine brand love on brand loyalty: A multi-country comparison (2015)What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain (2017)Reference Group Influence on Product and Brand Purchase Decisions (1982)Consumer Behavior and Marketing Strategy (1990)Generation Y as young wine consumers in New Zealand: how do they differ from Generation X? (2011)Millennial wine consumers: Risk perception and information search (2012)The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers' gender and age (2019)Advances in Consumer Research (2025)Conditional logit analysis of qualitative choice behavior (1972)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness (2010)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Market Segmentation (2000)Bibliometric analysis of publications on wine tourism in the databases Scopus and WoS (2016)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase (2009)A survey of market orientation research (1995–2008) (2010)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Issues and Advances in Segmentation Research (1978)Social media engagement behavior (2019)Millennial generation attitudes to sustainable wine: an exploratory study on Italian consumers (2013)
this work references cited by second hop

References

  • 2005Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice530 cited
  • 1997Using product, brand and purchasing involvement for retail segmentation291 cited
  • 2011Consumer behaviour and sensory preference differences: implications for wine product marketing250 cited
  • 2002Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach213 cited
  • 2006Market segment analysis to target young adult wine drinkers210 cited
  • 2007Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors177 cited
  • 2007Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine156 cited
  • 2007A qualitative study of Chinese wine consumption and purchasing147 cited
  • 2007Determinants of wine consumption of US consumers: an econometric analysis113 cited
  • 2002Global vs international involvement‐based segmentation99 cited
  • 2011A consumer‐oriented segmentation study in the Swiss wine market90 cited
  • 2012A strategic investigation of the determinants of wine consumption in China89 cited
  • 1996Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes89 cited
  • 2012Product involvement, brand loyalty, and country-of-origin brand preferences of Japanese wine consumers

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89 cited
  • 2009Chinese choices: a survey of wine consumers in Beijing87 cited
  • 2011The underlying motivations of Chinese wine consumer behaviour85 cited
  • Cited by

    • 2019Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels71 cited
    • 2022Bias behind closed doors: Chinese consumers' perception of foreign wines18 cited
    • 2024The influence of perceived country of origin image on Chinese consumers’ purchase intention of imported wine16 cited
    • 2024Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior13 cited
    • 2021Chinese consumers' selection of wine purchasing channels: influence of demographic characteristics, perceived value factors, social factors and wine knowledge10 cited
    • 2019A CLUSTERED-BASED SEGMENTATION OF CHINESE WINE CONSUMERS BY MEANS OF KERNAL FUZZY C-MEANS5 cited
    • 2023Emergence of New Segments of Swiss Wine Consumers: A Comparison with a Segmentation Study from 20113 cited
    • 2025Unveiling wine and cannabis consumption motivations: a segmentation study of wine consumers in Germany3 cited
    • 2025Sustainable wine preferences in China: scenario-specific insights for self-consumption and gift-giving2 cited
    • 2025Wine consumption: an exploratory study on hospitality and commensality1 cited