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Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
16 references·0 citing·42 second hop
Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity (2018)Existence and uniqueness of optimal dynam…A survey of game-theoretic models of cooperative advertising (2014)A survey of game-theoretic mo…Recent developments in dynamic advertising research (2012)Recent developments in dynami…Quality improvement vs. advertising support: Which strategy works better for a manufacturer? (2010)Quality improvement vs. adver…Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007)Wearout Effects of Different …A survey of Stackelberg differential game models in supply and marketing channels (2007)A survey of Stackelberg diffe…A dynamic model for advertising and pricing competition between national and store brands (2007)A dynamic model for advertisi…Dynamics of competing with quality- and advertising-based goodwill (2005)Dynamics of competing with qu…Retail promotions with negative brand image effects: Is cooperation possible? (2003)Retail promotions with negati…STACKELBERG LEADERSHIP IN A MARKETING CHANNEL (2001)STACKELBERG LEADERSHIP IN A M…Cooperative Advertising in a Marketing Channel (2001)Cooperative Advertising in a …Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…Differential game models of advertising competition (1995)Differential game models of a…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Optimization - Theory and applications: Problems with ordinary differential equations (1984)Optimization - Theory and app…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…A New Product Growth for Model Consumer Durables (1969)Differential Games in Economics and Management Science (2000)A New Product Growth for Model Consumer Durables (2004)Cooperative advertising models in supply chain management: A review (2013)The Maximum Principle for Global Solutions of Stochastic Stackelberg Differential Games (2015)Dynamic Noncooperative Game Theory (1982)Managing Channel Profits (1983)Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)Sales Promotion: Concepts, Methods and Strategies (1990)Managing Advertising and Promotion for Long-Run Profitability (1999)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Co-op advertising and pricing models in manufacturer–retailer supply chains (2008)The Theory of Power and Conflict in Channels of Distribution (1984)The Theory of Industrial Organization (1988)Supply Chain Coordination with Contracts (2003)A review of factors affecting closed-loop supply chain models (2019)Green process innovation through Industry 4.0 technologies and supply chain coordination (2019)Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce (2023)An Operations-Research Study of Sales Response to Advertising (1957)The Economics of Information (1961)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)The Role of Imagery in Information Processing: Review and Extensions (1987)How Advertising Works: What Do We Really Know? (1999)A Dynamic Model of the Effect of Online Communications on Firm Sales (2011)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1 (2018)Stability in Competition (1929)Stability in Competition (1990)Cooperative Advertising Models in Supply Chain Management: A Review (2014)Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents (2017)Comparative evaluation for recycling waste power batteries with different collection modes based on Stackelberg game (2022)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Competitive dynamic advertising (1989)The Pontryagin maximum principle and optimal economic growth problems (2007)Optimal Design for Social Learning (2015)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

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  • 2007Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship200 cited
  • 1984Optimization - Theory and applications: Problems with ordinary differential equations188 cited
  • 2007A survey of Stackelberg differential game models in supply and marketing channels183 cited
  • 2012Recent developments in dynamic advertising research181 cited
  • 2010Quality improvement vs. advertising support: Which strategy works better for a manufacturer?180 cited
  • 2001Cooperative Advertising in a Marketing Channel150 cited
  • 2005Dynamics of competing with quality- and advertising-based goodwill147 cited
  • 1995Differential game models of advertising competition116 cited
  • 2007A dynamic model for advertising and pricing competition between national and store brands

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115 cited
  • 2001STACKELBERG LEADERSHIP IN A MARKETING CHANNEL107 cited
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