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Impact of branding and product augmentation on decision making in the B2B market
16 references·4 citing·37 second hop
Impact of branding and product augmentation on decision making in the B2B market (2009)Impact of branding and product augmentati…The importance of brand in the industrial purchase decision: a case study of the UK tractor market (2007)The importance of brand in th…A roadmap for branding in industrial markets (2004)A roadmap for branding in ind…Successful branding of a commodity product: The case of RAEX LASER steel (2003)Successful branding of a comm…Brand equity in the business-to-business market (2003)Brand equity in the business-…Brand Values Related to Industrial Products (2001)Brand Values Related to Indus…Marketing Management: The Millennium Edition (1999)Marketing Management: The Mil…Business Market Management: : Understanding, Creating, and Delivering Value (1999)Business Market Management: :…Creating competitive advantage in industrial services (1998)Creating competitive advantag…An exploration of branding in industrial markets (1997)An exploration of branding in…Brand-naming industrial products (1993)Brand-naming industrial produ…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Marketing complex technical products: The importance of intangible attributes (1989)Marketing complex technical p…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYCommercial Use of Conjoint Analysis: A Survey (1982)Commercial Use of Conjoint An…B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands (2023)B2B brand marketing in Africa…Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context (2023)Analyzing the customer brand …The effects of goods-related and service-related B2B brand images on customer loyalty (2017)The effects of goods-related …Business‐to‐Business Branding: A Review and Assessment of the Impact of Non‐Attribute‐Based Brand Beliefs on Buyer's Attitudinal Loyalty (2012)Business‐to‐Business Branding…Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Commitment-Trust Theory of Relationship Marketing (1994)The power of emotion: Brand communication in business-to-business markets (2004)Marketing capabilities: Antecedents and implications for B2B SME performance (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A model of customer-based brand equity and its application to multiple destinations (2008)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Linear Programming Techniques for Multidimensional Analysis of Preferences (1973)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Customer Value Assessment in Business Markets: (1992)Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)Eliciting public preferences for healthcare: a systematic review of techniques (2001)Marketing Research (1970)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment (2008)Business to business digital content marketing: marketers’ perceptions of best practice (2014)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Advances in Consumer Research (2025)Value in business markets: What do we know? Where are we going? (2005)A hierarchical analysis of the green consciousness of the Egyptian consumer (2007)Sensory marketing: the multi‐sensory brand‐experience concept (2011)Value Creation in Buyer–Seller Relationships (2001)Customer perceived value: a substitute for satisfaction in business markets? (2002)The Resource-Based View: A Review and Assessment of Its Critiques (2009)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)Communication and Control Processes in the Delivery of Service Quality (1988)
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References

  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1999Marketing Management: The Millennium Edition1,176 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1999Business Market Management: : Understanding, Creating, and Delivering Value723 cited
  • 1982Commercial Use of Conjoint Analysis: A Survey694 cited
  • 2003Brand equity in the business-to-business market416 cited
  • 1997An exploration of branding in industrial markets387 cited
  • 2001Brand Values Related to Industrial Products363 cited
  • 2004A roadmap for branding in industrial markets280 cited
  • 1998Creating competitive advantage in industrial services212 cited
  • 1993Brand-naming industrial products157 cited
  • 2003Successful branding of a commodity product: The case of RAEX LASER steel144 cited
  • 2007The importance of brand in the industrial purchase decision: a case study of the UK tractor market102 cited

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1989
Marketing complex technical products: The importance of intangible attributes
98 cited

Cited by

  • 2017The effects of goods-related and service-related B2B brand images on customer loyalty48 cited
  • 2012Business‐to‐Business Branding: A Review and Assessment of the Impact of Non‐Attribute‐Based Brand Beliefs on Buyer's Attitudinal Loyalty23 cited
  • 2023B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands15 cited
  • 2023Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context9 cited