References

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• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
• 1972Principles of Marketing5,598 cited
• 1998Brand Equity as a Signaling Phenomenon2,005 cited
• 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,815 cited
• 1972A Generic Concept of Marketing1,429 cited
• 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,423 cited
• 1989Country Image: Halo or Summary Construct?1,315 cited
• 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product981 cited
• 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
• 1995A Meta-Analysis of Country-of-Origin Effects952 cited
• 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
• 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective776 cited
• 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective731 cited
• 1971