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Key Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015
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Key Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015 (2017)Key Factors in Understanding Trends in Ho…How using versus showing interaction between characters and products boosts product placement effectiveness (2013)How using versus showing inte…And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently? (2012)And now a word from our spons…Entertainment industry economics: a guide for financial analysis (2007)Entertainment industry econom…Effects of television brand placement on brand image (2007)Effects of television brand p…The Hidden History of Product Placement (2006)The Hidden History of Product…Product Placement: How Brands Appear on Television (2006)Product Placement: How Brands…CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (2006)CONSUMERS, CHARACTERS, AND PR…The Evolution of Product Placements in Hollywood Cinema (2004)The Evolution of Product Plac…Practitioners' evolving views on product placement effectiveness (2003)Practitioners' evolving views…Social Exchange Theory and Research on Business-to-Business Relational Exchange (2001)Social Exchange Theory and Re…Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications (2000)Viewers' Evaluations of Produ…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (1997)Consumers' Perceptions of the…Consumers' Attitudes Toward Product Placement in Movies (1993)Consumers' Attitudes Toward P…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Power-Dependence Relations (1962)Power-Dependence RelationsA Theory of the Allocation of Time (1965)Information and Consumer Behavior (1970)Role as Resource in the Hollywood Film Industry (1991)Uncertainty in the Movie Industry: Does Star Power Reduce the Terror of the Box Office? 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(1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Stay tuned: A concise history of American broadcasting (1978)The "Science of the Sophomore" Revisited: From Conjecture to Empiricism (1986)Using the brand experience scale to profile consumers and predict consumer behaviour (2010)Community Power Structure (1954)Developing Buyer-Seller Relationships (1987)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Managing Legitimacy: Strategic and Institutional Approaches (1995)
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References

  • 1962Power-Dependence Relations6,264 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 2001Social Exchange Theory and Research on Business-to-Business Relational Exchange723 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2007Entertainment industry economics: a guide for financial analysis561 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects376 cited
  • 1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences349 cited
  • 2003Practitioners' evolving views on product placement effectiveness267 cited
  • 1993Consumers' Attitudes Toward Product Placement in Movies237 cited
  • 2006The Hidden History of Product Placement186 cited
  • 2006Product Placement: How Brands Appear on Television174 cited
  • 2007Effects of television brand placement on brand image173 cited
  • 2000Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications143 cited
  • 2004The Evolution of Product Placements in Hollywood Cinema77 cited
  • 2013

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How using versus showing interaction between characters and products boosts product placement effectiveness
75 cited
  • 2012And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?68 cited
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