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Journal positioning meta-issues as evolving contexts: Organizational marketing at the crossroads
11 references·0 citing·45 second hop
Journal positioning meta-issues as evolving contexts: Organizational marketing at the crossroads (2018)Journal positioning meta-issues as evolvi…Development of B2B marketing theory (2013)Development of B2B marketing …Relative Presence of Business-to-Business Research in the Marketing Literature (2009)Relative Presence of Business…We are all business marketers now (2006)We are all business marketers…Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market (2006)Innovation and new product in…Marketing in the emerging era of build-to-order manufacturing (2005)Marketing in the emerging era…Fundamentals of Selling (2005)Fundamentals of SellingContributions to marketing theory and practice from Industrial Marketing Management (1997)Contributions to marketing th…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…New products management (1993)New products managementNew Products Management (1987)New Products ManagementWhat Are the Benefits of Unit Pricing? (1972)What Are the Benefits of Unit…The Competitive Advantage of Nations (1990)Institutions, Institutional Change and Economic Performance (1991)The Competitive Advantage of Nations (1991)The antecedents of SME innovativeness in an emerging transition economy (2009)Innovation or imitation? The role of organizational culture (2011)Linking strategic flexibility and operational efficiency: The mediating role of ambidextrous operational capabilities (2014)Developing relationships in business networks (1995)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)Enhancing Knowledge Development in Marketing (2010)The influence of service quality on customer satisfaction and loyalty in B2B technology service industry (2017)The technology-mindset interactions: Leading to incremental, radical or revolutionary innovations (2018)Customer Perceived Value: A Comprehensive Meta-analysis (2023)The Strength of Weak Ties (1973)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn (2016)Characterizing customer experience management in business markets (2019)Networks, ecosystems, fields, market systems? Making sense of the business environment (2020)Market Orientation: Antecedents and Consequences (1993)Diffusion of innovations (2003)An analysis of B2B ingredient co-branding relationships (2007)Aligning Marketing and Purchasing for new value creation (2015)Diffusion of Innovations 1 (2019)Pathways of lean manufacturing in wood and furniture industries: a bibliometric and systematic review (2021)Industrial market segmentation (1974)Identifying industrial new product success: Project NewProd (1979)Success factors in product innovation (1987)Do we really understand business marketing? Getting beyond the RM and BM matrimony (2009)Judging the quality of customer segments: segmentation effectiveness (2010)Performing market segmentation: a performative perspective (2014)The effects of empathy on salesperson effectiveness (1992)An Empirical Examination of the Impact of Salesperson Empathy and Professionalism and Merchandise Salability on Retail Buyers' Evaluations (1994)The effects of empathy and listening of salespeople on relationship quality in the retail banking industry (2015)The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)Intellectual capital and new product development performance: The mediating role of organizational learning capability (2008)Understanding innovation (2018)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Consumer Awareness, Understanding and Usage of Unit Pricing (2003)Unit price usage knowledge (2003)Religiosity and Muslim consumers' decision‐making process in a non‐Muslim society (2013)Brand Equity, Brand Preference, and Purchase Intent (1995)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)Consumer Cocreation in New Product Development (2010)
this work references cited by second hop

References

  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1993New products management745 cited
  • 1987New Products Management730 cited
  • 2006Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market175 cited
  • 2013Development of B2B marketing theory175 cited
  • 2009Relative Presence of Business-to-Business Research in the Marketing Literature95 cited
  • 2005Fundamentals of Selling71 cited
  • 1972What Are the Benefits of Unit Pricing?62 cited
  • 1997Contributions to marketing theory and practice from Industrial Marketing Management57 cited
  • 2005Marketing in the emerging era of build-to-order manufacturing40 cited
  • 2006We are all business marketers now12 cited

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