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The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany
16 references·0 citing·43 second hop
The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany (2017)The Branding Potential for the Digital Tr…Research Handbook on Digital Transformations (2016)Research Handbook on Digital …Strategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Applied Conjoint Analysis (2014)Applied Conjoint AnalysisTowards an identity-based brand equity model (2008)Towards an identity-based bra…Identity based views of the corporation (2008)Identity based views of the c…Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products (2007)Social Identity, Organization…Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research (2005)Getting Started with Conjoint…Bringing the corporation into corporate branding (2003)Bringing the corporation into…Beyond Neopositivists, Romantics, and Localists: A Reflexive Approach to Interviews in Organizational Research (2003)Beyond Neopositivists, Romant…The Dynamics of Organizational Identity (2002)The Dynamics of Organizationa…Laddering theory, method, analysis, and interpretation. (2001)Laddering theory, method, ana…A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality (1995)A Brand As a Character, a Par…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Snowball Sampling: Problems and Techniques of Chain Referral Sampling (1981)Snowball Sampling: Problems a…THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)THE DISCOVERY OF GROUNDED THE…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…The Fifth Discipline (1990)Organizational culture and leadership (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)A Stupidity‐Based Theory of Organizations (2012)My city – my brand: the different roles of residents in place branding (2013)The dynamics of place brands (2013)Handbook of qualitative research (1999)The qualitative research interview (2011)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Qualitative research: deductive and inductive approaches to data analysis (2018)Theory Building From Cases: Opportunities And Challenges (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)Theoretical Sensitivity: Advances in the Methodology of Grounded Theory (1978)Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research (2008)Sampling in Interview-Based Qualitative Research: A Theoretical and Practical Guide (2013)Defining digital transformation: Results from expert interviews (2019)The Presentation of Self in Everyday Life. (1956)Identity : Youth and Crisis. 1968 (1968)Identity Ambiguity and Change in the Wake of a Corporate Spin-off (2004)Responding to Organizational Identity Threats: Exploring the Role of Organizational Culture (2006)Advancing Research on Hybrid Organizing – Insights from the Study of Social Enterprises (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Content Analysis in Consumer Research (1977)A Means-End Chain Model Based on Consumer Categorization Processes (1982)The Role of Involvement in Attention and Comprehension Processes (1988)The Voice of the Customer (1993)Customer value: The next source for competitive advantage (1997)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)Conjoint Analysis Applications in Health—a Checklist: A Report of the ISPOR Good Research Practices for Conjoint Analysis Task Force (2011)Constructing Experimental Designs for Discrete-Choice Experiments: Report of the ISPOR Conjoint Analysis Experimental Design Good Research Practices Task Force (2013)Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force (2016)How Many Interviews Are Enough? (2005)Document Analysis as a Qualitative Research Method (2009)
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References

  • 1968THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.7546,516 cited
  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research40,042 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1981Snowball Sampling: Problems and Techniques of Chain Referral Sampling5,568 cited
  • 2001Laddering theory, method, analysis, and interpretation.1,766 cited
  • 2003Beyond Neopositivists, Romantics, and Localists: A Reflexive Approach to Interviews in Organizational Research1,373 cited
  • 2002The Dynamics of Organizational Identity1,087 cited
  • 2005Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research1,082 cited
  • 2003Bringing the corporation into corporate branding811 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 2007Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products516 cited
  • 2014Applied Conjoint Analysis466 cited
  • 2008Identity based views of the corporation370 cited
  • 2008Towards an identity-based brand equity model323 cited

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1995
A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality
292 cited
  • 2016Research Handbook on Digital Transformations263 cited
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