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Teaching Students how to Create Viral Advertising/Marketing: A Case Study
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Teaching Students how to Create Viral Advertising/Marketing: A Case Study (2012)Teaching Students how to Create Viral Adv…50 Ways to Enhance Student Career Success in and out of Advertising and Marketing Classrooms (2011)50 Ways to Enhance Student Ca…It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods (2010)It's Not New to Them: Using N…Web 2.0: Opportunities and Challenges for Marketing Educators (2009)Web 2.0: Opportunities and Ch…Group Projects Using Clients Versus Not Using Clients (2009)Group Projects Using Clients …Digital Divide 2.0: “Generation M” and Online Social Networking Sites in the Composition Classroom (2008)Digital Divide 2.0: “Generati…Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel (2008)Creative Strategies in Viral …A study of the relationship between student communication interaction and sense of community (2006)A study of the relationship b…Five Principles for Workable Client-Based Projects: Lessons from the Trenches (2005)Five Principles for Workable …Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004)Viral Marketing or Electronic…Two Approaches to Using Client Projects in the College Classroom (2004)Two Approaches to Using Clien…Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course (2003)Learning by Doing: Using Expe…Learning or lurking? (2002)Learning or lurking?Exploring student perceptions of group interaction and class satisfaction in the web-enhanced classroom (2002)Exploring student perceptions…Chronicle of Higher Education (1996)Chronicle of Higher EducationIssues on the Use of “Client” Projects in Marketing Education (1991)Issues on the Use of “Client”…Client-Sponsored Projects: Bridging the Gap between Theory and Practice (1985)Client-Sponsored Projects: Br…This Means War: Using an Advertising War Room Simulation to] Teach Social Media Skills (2015)This Means War: Using an Adve…Students' Need for Belonging in the School Community (2000)Building Sense of Community at a Distance (2002)Creating Significant Learning Experiences: An Integrated Approach to Designing College Courses (2003)A Study of the Relationship between Student Social Networks and Sense of Community. (2008)Sense of community in graduate online education: Contribution of learner to learner interaction (2012)Socio-emotional connections: identity, belonging and learning in online interactions. A literature review (2013)Distance education : a systems view (1996)Social presence as a predictor of satisfaction within a computer‐mediated conferencing environment (1997)The Social Dimension of Asynchronous Learning Networks (1998)The laptop alternative: Student reactions and strategic implications (2004)E-learning critical success factors: an exploratory investigation of student perceptions (2007)The potential effect of technology and distractions on undergraduate students’ concentration (2017)LITERACY IN THE NEW MEDIA AGE (2003)Made Not Only in Words: Composition in a New Key (2004)Internet Social Networking (2011)Digital Social Media and Aggression: Memetic Rhetoric in 4chan’s Collective Identity (2017)Time well spent: Creating a community of inquiry in blended first-year writing courses (2018)Content Analysis for the Social Sciences and Humanities. (1970)The Selfish Gene (1976)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Exploring the disseminating behaviors of eWOM marketing: persuasion in online video (2012)Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook (2013)Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media (2017)Organizational psychology : an experiential approach (1971)Experiential Learning Exercises in Services Marketing Courses (2000)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)Uniting Active and Deep Learning to Teach Problem-Solving Skills (2008)A Case Study of Teaching Marketing Research Using Client-Sponsored Projects (2009)Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs (2018)Role of Product-Related Conversations in the Diffusion of a New Product (1967)The Market Maven: A Diffuser of Marketplace Information (1987)A Multivariate Analysis of Web Usage (1999)e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context (2010)Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks (2011)Managing Brands in the Social Media Environment (2013)Development and use of the ARCS model of instructional design (1987)Perceptions of Interaction: The critical predictor in distance education (1993)Learning Style and Effectiveness of Online and Face-to-Face Instruction (2002)Pedagogical lurking: Student engagement in non-posting discussion behavior (2007)A model for social presence in online classrooms (2012)Learning in small groups in university geography courses: designing a core module around group projects (1996)Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly? (1999)Experiential Learning in International Business Education (2005)Developing Pedagogical Competence: Issues and Implications for Marketing Education (2010)Experiential and Cooperative Learning: Using a Situation Analysis Project in Principles of Marketing (2008)The Journal of Marketing Education (2012)Emerging Criteria for Quality in Qualitative and Interpretive Research (1995)Implementing Service Learning in Higher Education (1996)Executive Perceptions of the Top 10 Soft Skills Needed in Today’s Workplace (2012)
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References

  • 1996Chronicle of Higher Education3,019 cited
  • 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
  • 2002Learning or lurking?311 cited
  • 2008Digital Divide 2.0: “Generation M” and Online Social Networking Sites in the Composition Classroom232 cited
  • 2006A study of the relationship between student communication interaction and sense of community231 cited
  • 2008Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel215 cited
  • 2002Exploring student perceptions of group interaction and class satisfaction in the web-enhanced classroom132 cited
  • 2003Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course108 cited
  • 2005Five Principles for Workable Client-Based Projects: Lessons from the Trenches107 cited
  • 1985Client-Sponsored Projects: Bridging the Gap between Theory and Practice72 cited
  • 2009Group Projects Using Clients Versus Not Using Clients53 cited
  • 2004Two Approaches to Using Client Projects in the College Classroom44 cited
  • 1991Issues on the Use of “Client” Projects in Marketing Education42 cited
  • 2009Web 2.0: Opportunities and Challenges for Marketing Educators17 cited

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  • 201150 Ways to Enhance Student Career Success in and out of Advertising and Marketing Classrooms10 cited
  • 2010It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods10 cited
  • Cited by

    • 2015This Means War: Using an Advertising War Room Simulation to] Teach Social Media Skills5 cited