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Multichannel segmentation in the after-sales stage in the insurance industry
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References

  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2007Multichannel customer management: Understanding the research-shopper phenomenon999 cited
  • 2003Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider782 cited
  • 2004Customer retailer loyalty in the context of multiple channel strategies610 cited
  • 2008Customer Channel Migration595 cited
  • 2008Multichannel Shopper Segments and Their Covariates☆576 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications571 cited
  • 2013Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing516 cited
  • 2005Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior514 cited
  • 2010Crafting Integrated Multichannel Retailing Strategies501 cited
  • 2008What drives college-age Generation Y consumers?493 cited
  • 2011Innovations in Shopper Marketing: Current Insights and Future Research Issues442 cited
  • 2005Opportunities and challenges in multichannel marketing: An introduction to the special issue429 cited
  • 2010

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Mall attributes and shopping value: Differences by gender and generational cohort
352 cited
  • 2010Crafting Integrated Multichannel Retailing Strategies352 cited
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    • 2019A classification of live chat service users in the banking industry28 cited