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Advertising message strategy analysis for award-winning digital ads
16 references·0 citing·49 second hop
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(1956)Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (1977)The Culture of Narcissism: American Life in an Age of Diminishing Expectations (1979)Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Marketing, the consumer society and hedonism (2002)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)The effect of experimental presentation of thin media images on body satisfaction: A meta‐analytic review (2001)Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. 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References

  • 1977Content Analysis in Consumer Research2,310 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 2003Corporate Environmentalism: Antecedents and Influence of Industry Type1,121 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
  • 2010Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research610 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising432 cited
  • 2004CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS425 cited
  • 1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
  • 2009Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level301 cited
  • 2011Evaluating the green advertising practices of international firms: a trend analysis288 cited
  • 2006The Effects of Firm Size and Industry on Corporate Giving284 cited
  • 2008Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel215 cited
  • 2009The (Potential) Benefits of Campaigning via Social Network Sites213 cited
  • 1999

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A Six-Segment Message Strategy Wheel
160 cited
  • 1993Analysis of Print Ad Features: Services versus Products129 cited
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