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Impact of Service Quality, Corporate Image and Perceived Value on Brand Loyalty with Presence and Absence of Customer Satisfaction: A Study of four Service Sectors of Pakistan

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References

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1990Zero defections: quality comes to services.5,373 cited
1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
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1996The value concept and relationship marketing2,180 cited
2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
1988Response Determinants in Satisfaction Judgments1,685 cited
1978Brand Loyalty: Measurement and Management1,629 cited
1994

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The Nature of Customer Value: An Axiology of Services in the Consumption Experience

1,364 cited

2001The evolution and future of national customer satisfaction index models1,069 cited

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