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Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions
16 references·0 citing·49 second hopsampled
Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions (2018)Strategic Brand Management in Emerging Ma…Convenience samples of college students and research reproducibility (2013)Convenience samples of colleg…More than Fit: Brand Extension Authenticity (2012)More than Fit: Brand Extensio…Risk aversion and brand loyalty: the mediating role of brand trust and brand affect (2008)Risk aversion and brand loyal…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions (2004)When Are Broader Brands Stron…The effect of brand extension strategies upon brand image (2004)The effect of brand extension…Applicability of a brand trust scale across product categories (2004)Applicability of a brand trus…Optimum stimulation level and exploratory consumer behavior in an emerging consumer market (2002)Optimum stimulation level and…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies (2001)Do We Really Know how Consume…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…Understanding brand equity for successful brand extension (1995)Understanding brand equity fo…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Brand franchise extension: New product benefits from existing Brand Names (1981)Brand franchise extension: Ne…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)A closer look at destination: Image, personality, relationship and loyalty (2013)Impact of online WOM on destination trust and intention to travel: A medical tourism perspective (2016)Schema Congruity as a Basis for Product Evaluation (1989)Consumer Evaluations of Brand Extensions (1990)The Effects of Sequential Introduction of Brand Extensions (1992)The Importance of the Brand in Brand Extension (1994)Brands and brand equity: definition and management (2000)Achieving Marketing Objectives through Social Sponsorships (2006)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Relationship quality as a predictor of B2B customer loyalty (2006)The Process of Customer Engagement: A Conceptual Framework (2008)The language-as-fixed-effect fallacy: A critique of language statistics in psychological research (1973)Advances in Consumer Research (1992)Consumer attitude toward brand extensions: an integrative model and research propositions (2003)Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions (2008)Customer Reactions to Emotional Labor: the Roles of Employee Acting Strategies and Customer Detection Accuracy (2009)Self-Concept in Consumer Behavior: A Critical Review (1982)Strategic Brand Concept-Image Management (1986)The Reputational Landscape (1997)Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Capitalism and Freedom. (1963)61. Capitalism and Freedom (2002)PLS-SEM: Indeed a Silver Bullet (2011)A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples (2016)Do Student Samples Provide an Accurate Estimate of the General Public? (2016)Survey response rates: Trends and a validity assessment framework (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Motivation and Personality (1997)Co‐branding: brand equity and trial effects (2000)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)The influence of brand equity on consumer responses (2013)On the Evaluation of Structural Equation Models (1988)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Gender Dimensions of Brand Personality (2009)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 2013Convenience samples of college students and research reproducibility566 cited
  • 1995Understanding brand equity for successful brand extension408 cited
  • 2001Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies386 cited
  • 2004Applicability of a brand trust scale across product categories361 cited
  • 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect343 cited
  • 2012More than Fit: Brand Extension Authenticity337 cited
  • 1981Brand franchise extension: New product benefits from existing Brand Names307 cited
  • 2004The effect of brand extension strategies upon brand image306 cited

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2002
Optimum stimulation level and exploratory consumer behavior in an emerging consumer market
223 cited
  • 2004When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions221 cited
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