References

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• 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches35,275 cited
• 2007Theory Building From Cases: Opportunities And Challenges16,654 cited
• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 2007Service-dominant logic: continuing the evolution7,615 cited
• 2004Co-creation experiences: The next practice in value creation6,502 cited
• 2001Value creation in E‐business5,565 cited
• 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
• 2007Managing the co-creation of value3,467 cited
• 2009Resource Dependence Theory: A Review3,215 cited
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• 2010Supply chain collaboration: Impact on collaborative advantage and firm performance2,059 cited
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• 2010It's all B2B…and beyond: Toward a systems perspective of the market1,454 cited
• 2010Expanding understanding of service exchange and value co-creation: a social construction approach