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How hospitality brands grow: What hospitality marketers should know about Andrew Ehrenberg’s work (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management)
16 references·0 citing·40 second hop
How hospitality brands grow: What hospitality marketers should know about Andrew Ehrenberg’s work (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management) (2018)How hospitality brands grow: What hospita…Predictors of Relationship Quality and Loyalty in the Chain Restaurant Industry (2010)Predictors of Relationship Qu…Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions? (2008)Perceptions of Chinese restau…Is actual similarity necessary for attraction? A meta-analysis of actual and perceived similarity (2008)Is actual similarity necessar…Customer relationship management research (1992‐2002) (2005)Customer relationship managem…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry (2001)Determinants of hotel guests’…Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)Brand Awareness Effects on Co…Increasing brand loyalty in the hospitality industry (1999)Increasing brand loyalty in t…Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Loyalty programs and their im…Repeat-Buying: Facts, Theory and Applications. (1991)Repeat-Buying: Facts, Theory …Managing Brand Equity (1991)Managing Brand EquityDouble Jeopardy Revisited (1990)Double Jeopardy RevisitedThe Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…A MARKETING APPROACH FOR CUSTOMER RETENTION (1984)A MARKETING APPROACH FOR CUST…Principles of Marketing (1972)Principles of MarketingBenefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Does image of country‐of‐origin matter to brand equity? (2007)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Building Strong Brands (1995)‘Building Strong Brands’ (1996)Market Segmentation: Conceptual and Methodological Foundations (1997)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations (2010)Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty (2018)The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants (2019)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions (2004)Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation (2016)A Theory of Social Comparison Processes (1954)A Theory of Cognitive Dissonance (1957)How Effective Are Mentoring Programs for Youth? A Systematic Assessment of the Evidence (2011)Hiring as Cultural Matching (2012)Online Dating (2012)A Theory of Cognitive Dissonance (2017)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Reexamination of the Determinants of Consumer Satisfaction (1996)Do Customer Loyalty Programs Really Work (1997)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1991Managing Brand Equity3,818 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 2008Is actual similarity necessary for attraction? A meta-analysis of actual and perceived similarity853 cited
  • 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
  • 2001Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry728 cited
  • 2008Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions?640 cited
  • 2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
  • 1990Double Jeopardy Revisited609 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1991Repeat-Buying: Facts, Theory and Applications.418 cited
  • 1984A MARKETING APPROACH FOR CUSTOMER RETENTION414 cited
  • 2005Customer relationship management research (1992‐2002)387 cited
  • 1999Increasing brand loyalty in the hospitality industry293 cited

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  • 2010Predictors of Relationship Quality and Loyalty in the Chain Restaurant Industry288 cited
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