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Selling the Extraordinary in Experiential Retail Stores

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References

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1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
1987Dimensions of Consumer Expertise4,373 cited
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2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies3,045 cited
1974Atmospherics as a Marketing Tool2,541 cited
2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions2,256 cited

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2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited

2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited

Cited by

2018Websites as Information Hubs: How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store37 cited
2018Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz35 cited
2020Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit34 cited
2022Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores30 cited
2021Short and sweet: Effects of pop-up stores’ ephemerality on store sales28 cited
2020How do consumers process digital display ads in-store? The effect of location, content, and goal relevance24 cited
2021Ease or excitement? Exploring how concept stores contribute to a retail portfolio23 cited
2023Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand22 cited
2023Reviving the experiential store: the effect of scarcity and perceived novelty in driving word-of-mouth20 cited
2022Physical retailing vs. physical distancing – an empirical study of Swedish retail adaptations in the wake of Covid-1919 cited
2023Identifying and examining the role of pop-up store design: A mixed-methods study18 cited
2019Clustering Attitudes and Behaviors of High/ Low Involvement Grocery Shopper14 cited
2022How to design tangible learning experiences: A literature review about science exhibit design2 cited