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The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability
16 references·3 citing·48 second hop
The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability (2018)The Effects of Multichannel Shopping on C…The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter? (2015)The Impact of the Multi-chann…Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (2013)Driving Online and Offline Sa…Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics (2013)Are Multichannel Customers Re…Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Key Issues in Multichannel Cu…Customer Experience Management in Retailing: An Organizing Framework (2009)Customer Experience Managemen…Multichannel Shopper Segments and Their Covariates☆ (2008)Multichannel Shopper Segments…Customer Channel Migration (2008)Customer Channel MigrationCompetition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)Competition Between Local and…Multichannel Shopping: Causes and Consequences (2007)Multichannel Shopping: Causes…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior (2005)Who are the multichannel shop…Consumers in a multichannel environment: Product utility, process utility, and channel choice (2005)Consumers in a multichannel e…Building and sustaining profitable customer loyalty for the 21st century (2004)Building and sustaining profi…Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider (2003)Determinants of Online Channe…A latent class segmentation analysis of e-shoppers (2002)A latent class segmentation a…The Role of Optimum Stimulation Level in Exploratory Consumer Behavior (1992)The Role of Optimum Stimulati…When showrooming is not a threat: Uncovering opportunities for showroomer retention (2023)When showrooming is not a thr…Multichannel behaviour in the retail industry: evidence from an emerging market (2020)Multichannel behaviour in the…Clustering Attitudes and Behaviors of High/ Low Involvement Grocery Shopper (2019)Clustering Attitudes and Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Econometric Analysis of Cross Section and Panel Data (2001)Digital marketing: A framework, review and research agenda (2016)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Service Quality in Multichannel Services Employing Virtual Channels (2006)The role of etail quality, e-satisfaction and e-trust in online loyalty development process (2009)An assessment of customers’ e-service quality perception, satisfaction and intention (2010)Diffusion of Innovations 1 (2019)The Commitment-Trust Theory of Relationship Marketing (1994)Transaction Cost Analysis: Past, Present, and Future Applications (1997)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Crafting Integrated Multichannel Retailing Strategies (2010)Customer Engagement as a New Perspective in Customer Management (2010)Towards a new taxonomy of circular economy business models (2017)Understanding Attitudes and Predicting Social Behavior (1980)The Psychology of Attitudes (1997)Whence Consumer Loyalty? 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A Comparison of Internet and Conventional Retailers (2000)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)The Impact of Cross-Channel Integration on Retailers’ Sales Growth (2015)Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers (1998)Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers (2003)Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)Research Commentary —Too Big to Fail: Large Samples and the p -Value Problem (2013)Digital Economics (2019)
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References

  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2009Customer Experience Management in Retailing: An Organizing Framework1,015 cited
  • 2003Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider782 cited
  • 2004Building and sustaining profitable customer loyalty for the 21st century760 cited
  • 1992The Role of Optimum Stimulation Level in Exploratory Consumer Behavior726 cited
  • 2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions615 cited
  • 2008Customer Channel Migration595 cited
  • 2008Multichannel Shopper Segments and Their Covariates☆576 cited
  • 2008Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live560 cited
  • 2005Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior514 cited
  • 2005Consumers in a multichannel environment: Product utility, process utility, and channel choice457 cited
  • 2007Multichannel Shopping: Causes and Consequences393 cited
  • 2013Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics388 cited
  • 2015The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?

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316 cited
  • 2002A latent class segmentation analysis of e-shoppers303 cited
  • 2013Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising296 cited
  • Cited by

    • 2020Multichannel behaviour in the retail industry: evidence from an emerging market19 cited
    • 2019Clustering Attitudes and Behaviors of High/ Low Involvement Grocery Shopper14 cited
    • 2023When showrooming is not a threat: Uncovering opportunities for showroomer retention13 cited