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Competitive marketing strategies of luxury fashion companies
0 references·6 citing·27 second hop
Competitive marketing strategies of luxury fashion companies (2007)Competitive marketing strategies of luxur…The Marine Look as Jean Paul Gaultier’s Signature Design (2022)The Marine Look as Jean Paul …Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context (2021)Millennial Consumers Percepti…Online luxury: The code breakers of a traditional sector (2017)Online luxury: The code break…Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase (2017)Are the factors affecting sat…The decision-making process of luxury fashion retail buyers in Greece (2014)The decision-making process o…Italian luxury fashion brands in China: a retail perspective (2014)Italian luxury fashion brands…Veblen Effects in a Theory of Conspicuous Consumption (1996)A review and meta-analysis of country-of-origin research (1999)Measuring perceptions of brand luxury (2004)Fashion “see-now-buy-now”: implications and process adaptations (2020)The role of fashion retail buyers in China and the buyer decision-making process (2020)The determinants of personal luxury purchase intentions in a recessionary environment (2022)Disjuncture and Difference in the Global Cultural Economy (1990)Luxury Fashion Branding (2007)The theory of the leisure class; an economic study of institutions (2011)The Evolution of Luxury Fashion Retailing in China (2016)Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising (2019)Luxury fashion retailers' localised marketing strategies in practice – evidence from China (2021)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Sustaining the luxury brand on the Internet (2009)Luxury Online (2010)Luxury Brands in the Digital Age – Exclusivity versus Ubiquity (2012)The Measurement of Work Engagement With a Short Questionnaire (2006)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Motivational, emotional, and behavioral correlates of fear of missing out (2013)Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa (2022)Exploring the antecedents of masstige purchase behaviour among different generations (2022)Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems (2023)The Burberry business model: creating an international luxury fashion brand (2004)Luxury Fashion Branding (2007)The luxury strategy: break the rules of marketing to build luxury brands (2013)
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  • 2021Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context39 cited
  • 2014The decision-making process of luxury fashion retail buyers in Greece34 cited
  • 2014Italian luxury fashion brands in China: a retail perspective22 cited
  • 2017Online luxury: The code breakers of a traditional sector10 cited
  • 2017Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase9 cited
  • 2022The Marine Look as Jean Paul Gaultier’s Signature Design1 cited

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