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Understanding millennial perceptions of human and nonhuman brands
16 references·0 citing·37 second hop
Understanding millennial perceptions of human and nonhuman brands (2018)Understanding millennial perceptions of h…Structural Equation Modeling With AMOS (2013)Structural Equation Modeling …PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…Principles and practice of structural equation modeling, 2nd ed. (2005)Principles and practice of st…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Evaluating Goodness-of-Fit In…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Toward A Taxonomy of Multidimensional Constructs (1998)Toward A Taxonomy of Multidim…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityConstruction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Structural Equations with Latent Variables. (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Testing measurement invariance of composites using partial least squares (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The standards for educational and psychological testing. (2013)Measurement invariance conventions and reporting: The state of the art and future directions for psychological research (2016)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Measuring exposure to bullying and harassment at work: Validity, factor structure and psychometric properties of the Negative Acts Questionnaire-Revised (2009)Teacher self-efficacy and teacher burnout: A study of relations (2009)Technostress: Technological Antecedents and Implications1 (2011)A Brief Guide to Structural Equation Modeling (2006)Scale Development Research (2006)Preliminary Psychometric Properties of the Acceptance and Action Questionnaire–II: A Revised Measure of Psychological Inflexibility and Experiential Avoidance (2011)
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Toward A Taxonomy of Multidimensional Constructs
1,141 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
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