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INFLUENCING FACTORS ON CHINESE WINE CONSUMERS’ BEHAVIOR UNDER DIFFERENT PURCHASING MOTIVATIONS BASED ON A MULTI-CLASSIFICATION METHOD
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Consumer preferences and willingness to pay for resveratrol-enriched red wine (2007)Is there a market for functio…Determinants of wine consumption of US consumers: an econometric analysis (2007)Determinants of wine consumpt…A qualitative study of Chinese wine consumption and purchasing (2007)A qualitative study of Chines…Country‐of‐origin effects on Chinese wine consumers (2006)Country‐of‐origin effects on …Exploring the Links Between Wine Choice and Dining Occasions: Factors of Influence (2001)Exploring the Links Between W…The influence of consumption situation and product involvement over consumers’ use of product attribute (1998)The influence of consumption …Sustainable wine preferences in China: scenario-specific insights for self-consumption and gift-giving (2025)Sustainable wine preferences …Wine purchasing decisions in India from a consumer’s perspective: An analysis of influencing factors on the buying behavior (2022)Wine purchasing decisions in …Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Consumer evaluations of product certification, geographic association and traceability in Greece (2003)The influence of country image structure on consumer evaluations of foreign products (2005)The underlying motivations of Chinese wine consumer behaviour (2011)Wine tourism phenomena in China: an emerging market (2013)The nature of human values (1973)The Role of Personal Values in Marketing and Consumer Behavior (1977)Women wine consumers: information search and retailing implications (2007)The wine headache: Consumer perceptions of sulfites and willingness to pay for non-sulfited wines (2013)Examining the role of wine brand love on brand loyalty: A multi-country comparison (2015)Advances in Consumer Research (2025)An Information Processing Theory of Consumer Choice (1979)The Effects of Product Class Knowledge on Information Search Behavior (1985)Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel (2011)Generation Y as young wine consumers in New Zealand: how do they differ from Generation X? 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References

  • 1998The influence of consumption situation and product involvement over consumers’ use of product attribute350 cited
  • 2014Variable selection and corporate bankruptcy forecasts276 cited
  • 2006Country‐of‐origin effects on Chinese wine consumers262 cited
  • 2007Is there a market for functional wines? Consumer preferences and willingness to pay for resveratrol-enriched red wine167 cited
  • 2009An international comparison of retail consumer wine choice164 cited
  • 2007A qualitative study of Chinese wine consumption and purchasing147 cited
  • 2008Capturing the Younger Wine Consumer116 cited
  • 2007Determinants of wine consumption of US consumers: an econometric analysis113 cited
  • 2001Exploring the Links Between Wine Choice and Dining Occasions: Factors of Influence110 cited
  • 2012A strategic investigation of the determinants of wine consumption in China89 cited
  • 2009Wine purchase decisions and consumption behaviours: Insights from a probability sample drawn in Auckland, New Zealand77 cited
  • 2009The globalisation of the wine industry: new world, old world and China53 cited
  • 2009The Irish wine market: a market segmentation study46 cited
  • 2017Influence of biological, experiential and psychological factors in wine preference segmentation34 cited

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  • 2016Knowledge representation among assessors through free hierarchical sorting and a semi-directed interview: Exploring Beaujolais wines22 cited
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    • 2022Wine purchasing decisions in India from a consumer’s perspective: An analysis of influencing factors on the buying behavior5 cited
    • 2025Sustainable wine preferences in China: scenario-specific insights for self-consumption and gift-giving2 cited