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Food Imagery and Transparency in Product Packaging · Study

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ChapterFood Imagery and Transparency in Product Packaging

Gregory Simmonds2018

Chapter2018

Food Imagery and Transparency in Product Packaging

Gregory Simmonds · Charles J. Spence

27 citations·0/0 files stored·Springer eBooks

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Consumer Attitudes and Food Labeling

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References

2001Packaging communication: attentional effects of product imagery 2009Differences in attention to food and food intake between overweight/obese and normal-weight females under conditions of hunger and satiety 2011Attentional Bias to Food Images Associated With Elevated Weight and Future Weight Gain: An fMRI Study 2002Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand 2007Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design 2011Can(not) take my eyes off it: Attention bias for food in overweight participants.2012Influence of package design on the dynamics of multisensory and emotional food experience 2016Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour

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2024The impact of transparent packaging: how transparent packaging for organic foods affects tourists' green purchasing behavior 2023Should the milkman return? The effect of a reusable packaging on product perceptions and behavioural intentions 2020Transparent Windows on Food Packaging Do Not Always Capture Attention and Increase Purchase Intention

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2019Symbolic Meaning in Beverage Packaging and Consumer Responsechapter · 12 shared references 2019Without words: the effects of packaging imagery on consumer perception and responsereview · 10 shared references 2019How should I tell you this? The effects of the image used to convey that a natural yogurt is sweetened on consumer expectations and willingness to buyarticle · 8 shared references 2018The influence the image of the product shown on food packaging labels has on product perception during tasting: Effects and gender differencesarticle · 8 shared references 2020To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged productsarticle · 8 shared references 2024The impact of transparent packaging: how transparent packaging for organic foods affects tourists' green purchasing behaviorarticle · 7 shared references

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Year2018

Typechapter

Published2018-11-28

VenueSpringer eBooks

Languageen

Citations27

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1007/978-3-319-94977-2_3

openalex_workW2902391374

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