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Aprendizaje de la marca: aproximaciones conceptuales desde la psicología del consumidor
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References

  • 2000EQUIVALENCE RELATIONS AND THE REINFORCEMENT CONTINGENCY681 cited
  • 2002Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation569 cited
  • 2011The consumer psychology of brands544 cited
  • 2012In-class multitasking and academic performance367 cited
  • 2018On the relationship between consumer-brand identification, brand community, and brand loyalty323 cited
  • 2007Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China209 cited
  • 1999Consumers' Emotional Responses to Service Environments187 cited
  • 2010Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?164 cited
  • 2005Understanding Consumer Choice153 cited
  • 2008Comportamiento del consumidor153 cited
  • 2005Distinctive brand cues and memory for product consumption experiences143 cited
  • 2008Consumer-based brand equity and brand performance107 cited
  • 2011Do relational norms matter in consumer-brand relationships?100 cited
  • 2008No Man's Brand—Brands, Institutions, and Fashion92 cited
  • 2000Facts, Concepts, and Theories: The Shape of Psychology's Epistemic Triangle74 cited

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  • 2000Predicting and Explaining Responses to Consumer Environments: An Empirical Test and Theoretical Extension of the Behavioural Perspective Model73 cited
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