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The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia
16 references·0 citing·43 second hop
The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia (2018)The Meaning and Effectiveness of Billboar…Federal Democratic Republic of Ethiopia (2020)Federal Democratic Republic o…World Development Indicators 2007 (2007)World Development Indicators …World development indicators 2007 (2007)World development indicators …Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Marketing renaissance: How re…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…Integrated Marketing Communications (2004)Integrated Marketing Communic…Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (2003)Standardization versus adapta…Cross-Cultural Survey Methods (2003)Cross-Cultural Survey MethodsRethinking Marketing Programs for Emerging Markets (2002)Rethinking Marketing Programs…Determining Where to Shop: Fixed and Variable Costs of Shopping (1998)Determining Where to Shop: Fi…Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Matching Advertising Appeals …Research methods for business: A skill building approach (1993)Research methods for business…Basic Content Analysis (1990)Basic Content AnalysisCultural dimensions in management and planning (1984)Cultural dimensions in manage…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Defining and Estimating a Trading Area (1964)Defining and Estimating a Tra…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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References

  • 1993Research methods for business: A skill building approach16,985 cited
  • 1990Basic Content Analysis7,746 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1984Cultural dimensions in management and planning1,473 cited
  • 1964Defining and Estimating a Trading Area1,286 cited
  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 2003Cross-Cultural Survey Methods836 cited
  • 2020Federal Democratic Republic of Ethiopia734 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 1998Determining Where to Shop: Fixed and Variable Costs of Shopping590 cited
  • 2004Integrated Marketing Communications543 cited
  • 2007World Development Indicators 2007518 cited
  • 2003Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research426 cited
  • 1996Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions347 cited
  • 2007World development indicators 2007284 cited
  • 2002

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Rethinking Marketing Programs for Emerging Markets
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