Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Use of the ‘Job to Be Done’ methodology to identify value co-creation opportunities in the context of the Service Dominant Logic

16 references·0 citing·47 second hop

FromToDepth

this work references cited by second hop

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
1998Principles and Practice of Structural Equation Modeling36,041 cited
1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
2003Evolving to a New Dominant Logic for Marketing15,040 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
2010Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers6,880 cited
2004Co-creation experiences: The next practice in value creation6,671 cited
1991Assessing Construct Validity in Organizational Research6,651 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
2011Customer Engagement4,036 cited
2015Institutions and axioms: an extension and update of service-dominant logic3,877 cited
1995Developing relationships in business networks3,265 cited
2012Critical service logic: making sense of value creation and co-creation2,620 cited
2003Scaling Procedures: Issues and Applications

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2,091 cited

2004Whither Services Marketing?1,251 cited

Cited by

No citing works inside the corpus for this window.