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Exploring brand governance in SMEs: does socialisation provide a means to value creation? · Study

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ArticleExploring brand governance in SMEs: does socialisation provide a means to value creation?

Michelle Renton2019

Article2019

Exploring brand governance in SMEs: does socialisation provide a means to value creation?

Michelle Renton · James Richard

21 citations·0/0 files stored·Journal of Brand Management

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1998Basics of qualitative research : techniques and procedures for developing grounded theory 1993Organizational culture and leadership 2000Determining Validity in Qualitative Inquiry 2007Service-dominant logic: continuing the evolution 2004Co-creation experiences: The next practice in value creation 1988The Long Interview 1994Analysis and Interpretation of Qualitative Data in Consumer Research 2012Critical service logic: making sense of value creation and co-creation

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Year2019

Typearticle

Published2019-01-02

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations21

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/s41262-018-00143-5

openalex_workW2908305889

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