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Exploring brand governance in SMEs: does socialisation provide a means to value creation?
16 references·0 citing·44 second hop
Exploring brand governance in SMEs: does socialisation provide a means to value creation? (2019)Exploring brand governance in SMEs: does …Brand value co-creation in a digitalized world: An integrative framework and research implications (2015)Brand value co-creation in a …Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Toward a theory of brand co-creation with implications for brand governance (2010)Toward a theory of brand co-c…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…The Evolution and Development of Entrepreneurial Marketing (2008)The Evolution and Development…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Relationship Governance in a Supply Chain Network (2003)Relationship Governance in a …Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions (2000)Opportunism in Interfirm Rela…Interpretivism and Generalisation (2000)Interpretivism and Generalisa…Determining Validity in Qualitative Inquiry (2000)Determining Validity in Quali…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Organizational culture and leadership (1993)Organizational culture and le…Do Norms Matter in Marketing Relationships? (1992)Do Norms Matter in Marketing …The Long Interview (1988)The Long InterviewResearching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)Digital transformation: A multidisciplinary reflection and research agenda (2019)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Evolution of Cooperation (1981)Economic Action and Social Structure: The Problem of Embeddedness (1985)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance (2007)Online influencer marketing (2022)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Co-creation and the new landscapes of design (2008)Customer Engagement (2011)Basics of Qualitative Research (1992)Basics of Qualitative Research (1992)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Discovery of Grounded Theory (2017)Social Marketing: An Approach to Planned Social Change (1971)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Handbook of Qualitative Research (1994)Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Research and Case Study Applications in Education: Revised and Expanded from Case Study Research in Education (1998)Qualitative Research Designs (2007)Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)Understanding Reliability and Validity in Qualitative Research (2015)The Nature of the Firm (1937)The Economics of Organization: The Transaction Cost Approach (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)Book Review: Designing Qualitative Research (1990)The qualitative research interview (2006)
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References

  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,630 cited
  • 1993Organizational culture and leadership16,527 cited
  • 2000Determining Validity in Qualitative Inquiry10,473 cited
  • 2007Service-dominant logic: continuing the evolution7,831 cited
  • 2004Co-creation experiences: The next practice in value creation6,671 cited
  • 1988The Long Interview5,219 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research3,091 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,620 cited
  • 1992Do Norms Matter in Marketing Relationships?2,412 cited
  • 2000Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions1,406 cited
  • 2009The evolving brand logic: a service-dominant logic perspective902 cited
  • 2010Toward a theory of brand co-creation with implications for brand governance603 cited
  • 2015Brand value co-creation in a digitalized world: An integrative framework and research implications570 cited
  • 2003Relationship Governance in a Supply Chain Network563 cited
  • 2008The Evolution and Development of Entrepreneurial Marketing471 cited

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  • 2000Interpretivism and Generalisation393 cited
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